Sales Engineering for the Win | with Mike Bourgeois

Sales Engineering for the Win | with Mike Bourgeois

Author: Bill November 28, 2025 Duration: 1:05:33
40% Better - Engineering Leadership
BusinessManagement
In this powerful episode of 40% better, host Bill Lennan sits down with sales leader Mike Bourgeois to dive deep into the essential mindset that separates top sales professionals from the rest: customer-centric selling.
Mike argues that the key to sales success isn't aggressive closing tactics, but a relentless focus on serving the customer and building a genuine, long-term relationship. If you've ever wondered how to close more deals, stop making the sales process about your quota and start making it about the customer's needs!
🔑 Episode Takeaways
It's Never About You: Mike's core philosophy is that the salesperson's job is to serve, not to sell themselves.
The Power of Perspective: Why understanding the customer's long-term needs is more important than the immediate transaction.
Empathy in Action: How listening and empathy are the most critical tools for every sales engineer and professional.
The Blueprint for Repeat Business: Focusing on value creation leads directly to enduring customer relationships and continued sales success.

Connect with Mike on Linkedin: https://www.linkedin.com/in/semikeb/

I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team
Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ 
Visit the 40 Percent Better website here: https://40pb.com/

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#40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems.

Hosted by Bill, 40% Better-Engineering Leadership is a conversation for those who build and guide technical teams. This isn't about abstract theory; it's a practical dialogue focused on the tangible mechanics of morale, motivation, and output. Each episode features a single expert in employee engagement, and together we dissect the specific strategies that lead to measurable leaps in performance. You'll hear detailed explorations into what actually moves the needle for engineers and their managers, translating research and experience into actionable leadership techniques. The goal is straightforward: to provide the insights that can help your team operate at a significantly higher level of effectiveness and satisfaction. Tune in for a focused, deep-dive podcast that cuts through the noise of generic management advice, offering concrete ideas you can apply directly to the unique challenges of engineering leadership.
Author: Language: English Episodes: 100

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40% Better - Engineering Leadership
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