The Impact of Gender in Business: Scout Brisson, CEO of DeSoi

The Impact of Gender in Business: Scout Brisson, CEO of DeSoi

Author: Marcylle Combs May 7, 2025 Duration: 32:19

Scout Brisson shares her unique journey from MIT to becoming the CEO of De Soi, a brand specializing in non-alcoholic beverages. Scout's journey includes unexpected turns that shaped her career. She emphasizes the importance of understanding investor perspectives. She discusses her experiences in venture capital, the challenges of fundraising as a woman, and the importance of mentorship. Scout emphasizes the need for a supportive company culture and the significance of personal fulfillment in defining success.

With a degree in Neuroscience from MIT, Scout’s professional journey spans over seven years in management consulting at McKinsey, and venture capital at M13. In 2021, Scout connected with the De Soi team before the brand’s official launch. At the age of 27, she assumed the role of CEO, alongside co-founders Katy Perry and Morgan McLachian. Scout Brisson brings a dynamic blend of academic excellence and industry prowess to the non-alcoholic beverage space. Under Scout’s leadership De Soi’s presence in retail has grown to over 5000 doors with retail revenue up 300%. You can find De Soi in Whole Foods, Target, Sprouts, Total Wine and more.


Book Recommendations by Scout:

Hot Smart Rich podcast by Maggie Sellers;

The Alter Ego Effect by Todd Herman

Get In Touch With Scout

- LinkedIn, Instagram



Hosted by Marcylle Combs, 50% with Marcylle Combs is built on the belief that women's voices and leadership are essential to every conversation. This podcast moves beyond surface-level interviews to explore the full spectrum of a leader's life. In each episode, Marcylle sits down with a woman who is actively shaping her field and community, delving into the real texture of her journey. You'll hear about the pivotal moments that defined her path, the obstacles that reshaped her direction, and the hard-won insights gathered along the way. These are not just success stories; they are honest accounts of professional and personal evolution, offering tangible advice for anyone looking to lead. By focusing on this depth, the podcast creates a platform where the diverse and inspiring narratives of women from various backgrounds, industries, and sectors take center stage. Tuning into this podcast means gaining access to a repository of experience, a source of solidarity, and a clearer understanding of what it means to build a meaningful career and life. It’s where ambition meets reflection, and where listening feels like joining a candid, necessary dialogue about progress and purpose.
Author: Language: English Episodes: 100

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