Your superpower

Your superpower

Author: James Thorne March 2, 2020 Duration: 1:40

You have a very specific gift or talent that the world needs. People are looking for the product or service you provide. And you want to share that gift with the world to help your customer succeed. But is your message clear and calling customers to action?


Ever feel like you need a shot of clarity for your workday, but don't have time for a long lecture? That’s the space where 60 Seconds with Jame and Chris: A Quirk Podcast lives. Hosted by James Thorne, this daily series cuts through the noise with a single, focused idea delivered in about a minute. You’ll hear concise thoughts that touch on the interconnected worlds of marketing, broader business strategy, and the practical realities of professional life. The pace is deliberate-these aren't rushed tips, but compact reflections designed to stick with you. Tuning in from Monday to Friday offers a consistent rhythm, a brief pause to reset your thinking or spark a new approach. It’s a podcast built for efficiency, believing that a meaningful insight doesn’t need an hour to land. The "quirk" in the title hints at their perspective: solutions and observations that might be slightly off the beaten path. Think of it as a daily check-in with a colleague who has a knack for distilling what matters, leaving you with just one thing to consider before you move on with your day.
Author: Language: English Episodes: 100

60 Seconds with Jame and Chris: A Quirk Podcast
Podcast Episodes
Why isn't Yoda the one saving the galaxy? [not-audio_url] [/not-audio_url]

Duration: 1:32
"Yoda is the one who knows all things and really should be saving the galaxy. But why is Luke Skywalker the hero?" Yoda is the guide who helps Luke succeed as the hero. Your company should position itself in the same way…
You're the guide...the customer is the hero [not-audio_url] [/not-audio_url]

Duration: 1:32
"The purpose of the guide is to help the hero transform into who they're supposed to be so they can win the day." Your company exists to help the customer succeed and win the day!
About that "about" section... [not-audio_url] [/not-audio_url]

Duration: 1:32
The front-end of your website should be framed to help your customers. "It's not about your story, even though your story is important once people realize you can help them.
Before you share your story... [not-audio_url] [/not-audio_url]

Duration: 1:27
"Customers don't care about you until they know you can solve their problems first." Of course sharing your story is important, but do these other things first.
Clarity of purpose: Accountability [not-audio_url] [/not-audio_url]

Duration: 1:59
Accountability is extremely powerful and perhaps the game changer for the amount of influence and impact that you have in what you're doing. In today's episode, Jake explains how accountability can propel your business f…
Clarity of purpose: What needs to change? [not-audio_url] [/not-audio_url]

Duration: 1:56
If you're trying to be a certain type of organization, but you're not there yet, what needs to change? How close is the vision you have for the company? Do you have accountability? Quirk loves to come in and help organiz…
Clarity of purpose: What is your company actually known for? [not-audio_url] [/not-audio_url]

Duration: 1:59
Does what you want to be known for, and what you're actually known for, align with your purpose? Then does it align with the DNA of your company? In order for your brand to impact the world, take note of what you want to…
Clarity of purpose: Vision [not-audio_url] [/not-audio_url]

Duration: 1:46
Who are you for, right now? There's the way you want to look, and what you're actually known for. In today's episode, Jake breaks down the difference between what you're known for and the vision for your company.
Clarity of purpose: Supporting your action plan [not-audio_url] [/not-audio_url]

Duration: 1:38
Who or what are you using to support your action plan? It's great to know where you're heading and to have a purpose, but you also have to make sure your company has people and tools that put the action into place. The p…