10 years of Apple Watch, Siri leadership shakeup, DMA fines 

Benjamin and Chance reflect on the history of the Apple Watch on its ten year anniversary. Also, the EU slaps Apple with its first ever fines under the DMA. Rockwell is said to already be making waves with big Siri leadership changes, and Chance appreciates the flexibility of modern Photographic Styles. And in Happy Hour Plus, Benjamin dives into the bizarre UI world of the five-levels-deep iCloud+ settings screen. Subscribe at 9to5mac.com/join. Sponsored by Insta360: Get a free 45-inch invisible selfie stick with your Insta360 X5 purchase at store.insta360.com with promo code happyhour. Available for the first 30 purchases only, so act quick. Sponsored by Shopify: Grow your business no matter what stage you’re in. Sign up for a $1 per month trial at shopify.com/happyhour. Sponsored by Storyworth: Give all the “moms” in your life a unique, heartfelt gift that you’ll all cherish for years. Save $10 on your first purchase at storyworth.com/9TO5MAC. Hosts Chance Miller @chancemiller.me on Bluesky @chancehmiller@mastodon.social @ChanceHMiller on Instagram @ChanceHMiller on Threads Benjamin Mayo @bzamayo on Twitter @bzamayo@mastodon.social @bzamayo on Threads Subscribe, Rate, and Review Apple Podcasts Overcast Spotify 9to5Mac Happy Hour Plus Subscribe to 9to5Mac Happy Hour Plus! Support Benjamin and Chance directly with Happy Hour Plus! 9to5Mac Happy Hour Plus includes:  Ad-free versions of every episode  Pre- and post-show content Bonus episodes Join for $5 per month or $50 a year at 9to5mac.com/join.  Feedback Submit #Ask9to5Mac questions on Twitter, Mastodon, or Threads Email us feedback and questions to happyhour@9to5mac.com Links Siri’s new boss is already making big internal changes, per report Opinion: Apple Watch Series 2 may right enough wrongs to keep it on my wrist Comment: Going from a skeptic to an every day user with Apple Watch Series 2 Rumor: iPhone 17 Pro could launch in Sky Blue Apple fined 500 million euros by EU under the Digital Markets Act, forced to make changes to App Store policies Commission closes investigation into Apple's user choice obligations and issues preliminary findings on rules for alternative apps under the Digital Markets Act