He pitched 100 VC and spent 3 years building— then grew to $7B AUM. | Doug Scott, Founder of Ethic

He pitched 100 VC and spent 3 years building— then grew to $7B AUM. | Doug Scott, Founder of Ethic

Author: Mistral.vc September 29, 2025 Duration: 45:14
Doug Scott and the Ethic team spent years building technology before landing real customers. While other startups were growing fast, Ethic was focused on building, and after two years had only a modest amount of AUM. Until he and his team found a way to help his customers help them WIN new clients they couldn't land before. That shift took them to ~$250M AUM in one year. He reveals why he left investment banking in Australia, sold everything, and moved to the Bay Area within three weeks with...

Behind every great company is a moment where everything clicked-when a product finally met its market. A Product Market Fit Show | Startup Podcast for Founders is dedicated entirely to unpacking that elusive, critical phase. Hosted by Mistral.vc, conversations here aren't about broad business advice; they focus intensely on the raw, formative stages from zero to one. You'll hear founders from companies like Reddit, Gusto, and Cohere recount the real decisions, stumbles, and insights that led to their breakthrough, offering a level of detail you can actually apply. This podcast operates on a simple belief: by examining enough of these specific journeys, patterns emerge that demystify product-market fit more effectively than any theoretical framework. It’s a resource built for founders who prefer learning through concrete examples and candid stories from those who’ve navigated the same path. Tune in for deep, practical dialogues with entrepreneurs and investors, all aimed at providing tangible lessons for your own venture.
Author: Language: en-us Episodes: 100

A Product Market Fit Show | Startup Podcast for Founders
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