UNAJUA S4 EP1: What lies are often told about Africa's agriculture sector? ft. Karidas Tshitshonlo

This UNAJUA series features a South African agritech founder called Karidas Tshitshonlo. Karidas has a lot of insight to share from his agribusiness adventure thus far, but before we get to that. Karidas T. shares his take on how innovation in agriculture is providing new opportunities not only to the farmers but to the consumers as well. Khula App is a South African app that connects farmers to a formal marketplace. By using the app, African farmers can now list and track the delivery of their products in real time. Karidas is the founder & CEO of Khula app, an agritech startup he founded 4 years ago. Prior to this venture, he co-founded a South African media company called the Money Tree Group. He is also currently an Advisory Board Member of prestigious Anzisha Prize. Karidas sees agriculture as the backbone of our everyday life. For instance, food, clothing are just two major industries that stem from agriculture. He believes that how we frame the agriculture sector is key to raising proper awareness of its importance. No doubt, Karidas’ outsider status in the business has helped fan his ambition to disrupt the industry. Sub-question breakdown: What are the BIG LIES about agriculture in the continent? HOW BIG is the agriculture opportunity in the continent, really? What is going to be the ROLE OF TECH in achieving great success in agriculture? Promo: In case you’re new to the UNAJUA concept, this is where we offer minimal actionable responses to important questions in 15 minutes or less. Do yourself a favour and check out some of our previous episodes— like the one featuring Derin Adebayo, a Nigerian researcher & analyst who shared his take on the question ‘What is driving the capital boom in Africa’s tech ecosystem?’