Alhaji Popping: Excellence, Strategy & Building in Entertainment

Alhaji Popping: Excellence, Strategy & Building in Entertainment

Author: Joey Akan/OkayAfrica August 28, 2026 Duration: 1:15:44
In this episode of Afrobeats Intelligence, Alhaji Popping sits down with Joey Akan for a wide-ranging conversation about the principles that have shaped his career across entertainment, business, and culture. He reflects on the lessons his mother taught him about ego, sacrifice, honesty and knowing when to apologise, and explains why he believes excellence requires the ability to say no even when relationships are involved. He breaks down his approach to identifying value, studying the market, building stellar products, and working backwards from the outcome he wants to achieve. Alhaji also discusses why he believes everything is a product, how aesthetics, merchandising and communication shape perception, and why diversification is essential for anyone building a career in entertainment. From artists and events to brands and business, he explains the strategy and thinking that connects the different worlds he operates in. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan X: @joeyakan Follow Alhaji Popping Instagram: @alhajipopping X: @AlhajiPopping Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell. Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 50

Afrobeats Intelligence
Podcast Episodes
Lost Files E03: Timi Dakolo [not-audio_url] [/not-audio_url]

Duration: 1:09:42
Timi Dakolo is a Nigerian singer, songwriter, and music producer. He emerged winner of the inaugural season of Idols West Africa in 2007. Accompanying his victory was a recording contract with Sony BMG, in addition to ot…
Lost Files E1: Abdul Quam Tadese [not-audio_url] [/not-audio_url]

Duration: 1:00:53
Abdul Quam Tadese is a multi-faceted musician, culture entrepreneur and philanthropist. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsi…
S3E6: Oxlade — How To Deal With Adversity [not-audio_url] [/not-audio_url]

Duration: 42:25
Oxlade, is a Nigerian singer and songwriter signed to Troniq Music, Epic Records in France, and Columbia Records in the UK. This is a public episode. If you would like to discuss this with other subscribers or get access…
S3E5: Joeboy — How To Move On [not-audio_url] [/not-audio_url]

Duration: 1:03:46
Joeboy is a Nigerian singer and songwriter who was discovered by Mr Eazi and signed in 2017. After four projects and a world of hit records, he finally has his career in his hands. Here he tells Joey Akan about his entir…
S3E4: Steve Stoute — Independent Afrobeats To The World [not-audio_url] [/not-audio_url]

Duration: 31:44
Steve Stoute is an American businessman and record executive. The founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of…
S3E3: Blaqbonez — Emeka Must Shine [not-audio_url] [/not-audio_url]

Duration: 1:22:44
Blaqbonez, is a Nigerian rapper signed to Chocolate City. highly regarded for his distinct rap style as, well as his creative ingenuity, his latest album, "Emeka Must Shine," is out now. This is a public episode. If you…
S3E2: Mr Eazi — African Music Business Genius [not-audio_url] [/not-audio_url]

Duration: 1:35:42
Mr Eazi is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns. His latest…
S3E1: Shallipopi — How To Own An Afrobeats Planet (Pluto) [not-audio_url] [/not-audio_url]

Duration: 1:10:53
Crown Uzama, known professionally as Shallipopi, is a Nigerian rapper, singer and songwriter. He gained mainstream attention with the release of "Obapluto" in 2023. Shallipopi is signed to Dvpper Music Distribution, a Ni…
#S2E11: Tempoe — How To Make Global Afrobeats Hits [not-audio_url] [/not-audio_url]

Duration: 1:36:43
Tempoe is a Nigerian record producer, DJ, singer and songwriter. Born in Lagos, Nigeria, Tempoe is popularly known for the tag "MÄD!,"in all of his music productions. His production of Ckay's breakout hit, "Love Nwantiti…