S3E16: Kiing Lu - How to Sell Great Records

S3E16: Kiing Lu - How to Sell Great Records

Author: Joey Akan/OkayAfrica November 27, 2024 Duration: 1:01:43
In this powerhouse episode of Afrobeats Intelligence, Joey Akan sits down with Lucas Emeodi, better known as Kiing Lu—a cultural entrepreneur with a "militant mindset" forged through years of navigating Nigeria’s evolving music landscape. From his humble beginnings in Jos as a rapper and producer to becoming a pivotal A&R and founder of Speedplug Promotions, Kiing Lu shares the grit, resilience, and vision that have defined his career. They dive deep into his discovery of TG Omori, his transformative work with Universal Music, and the creation of his own label, Captive Music. Kiing Lu unpacks the philosophy behind the "Militant Camp," a thriving community-driven movement blending hip-hop, Drille, and Afrobeats, designed to push creatives to pursue their dreams relentlessly. With hard-earned lessons on industry relationships, brand building, and self-empowerment, this conversation is a masterclass for anyone striving to leave a mark on the music industry—and the culture at large.__Season 3, Episode 16. Afrobeats Intelligence.Subscribe to Afrobeats Intelligence Newsletter: https://t.co/brjUmSwWWa Listen to Afrobeats Intelligence Podcast: https://afrobeatsintelligence.podlink... SOCIALSInstagram: https://www.instagram.com/afrobeatsin...X: https://x.com/AfrobeatsIntelJoey's X: https://x.com/JoeyAkanJoey's Instagram: https://www.instagram.com/joeyakan/?h... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsintelligence.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive deep into the rhythms and stories shaping a global movement with Afrobeats Intelligence. This isn't just a surface-level scan of the latest hits; it's a thoughtful exploration of the vast, interconnected world behind the music. Hosted by the acclaimed journalist Joey Akan, each episode pulls back the curtain on the creative and commercial forces at work across Lagos, Accra, Nairobi, Johannesburg, and beyond. You'll hear candid, revealing conversations with the artists, producers, executives, and cultural architects who are defining the sound of a continent. The podcast moves beyond the spotlight to examine the intricate ecosystem-the business deals, the cultural shifts, the personal journeys-that fuels this artistic explosion. It’s about understanding the humanity and the meticulous processes that converge to create something truly resonant. For anyone curious about the stories behind the streams, Afrobeats Intelligence offers a essential, nuanced perspective. Listen for Akan's expert guidance through interviews that feel more like insightful dialogues, unpacking not just how the music is made, but why it matters. This is where art meets analysis, providing a richer appreciation for the complexity and excellence of African music today.
Author: Language: English Episodes: 69

Afrobeats Intelligence
Podcast Episodes
S3E7: Harmony 'H-Money' Samuels - Crafting Global Hits [not-audio_url] [/not-audio_url]

Duration: 1:15:30
From the streets of London to the palm-lined avenues of California, Harmony ‘H-Money’ Samuels has lived a life in sound. He’s a man who has seen it all: a Grammy-nominated producer who has shaped the sonic landscapes of…
Lost Files E04: NSG [not-audio_url] [/not-audio_url]

Duration: 1:00:41
NSG is a British afroswing collective from Hackney East London. The group consists of Six members: OGD, Kruddz, Mojo, Dope, Papii Abz, and Mxjib. Their latest album, "Area Boyz," is out now. This is a public episode. If…
Lost Files E03: Timi Dakolo [not-audio_url] [/not-audio_url]

Duration: 1:09:42
Timi Dakolo is a Nigerian singer, songwriter, and music producer. He emerged winner of the inaugural season of Idols West Africa in 2007. Accompanying his victory was a recording contract with Sony BMG, in addition to ot…
Lost Files E1: Abdul Quam Tadese [not-audio_url] [/not-audio_url]

Duration: 1:00:53
Abdul Quam Tadese is a multi-faceted musician, culture entrepreneur and philanthropist. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afrobeatsi…
S3E6: Oxlade — How To Deal With Adversity [not-audio_url] [/not-audio_url]

Duration: 42:25
Oxlade, is a Nigerian singer and songwriter signed to Troniq Music, Epic Records in France, and Columbia Records in the UK. This is a public episode. If you would like to discuss this with other subscribers or get access…
S3E5: Joeboy — How To Move On [not-audio_url] [/not-audio_url]

Duration: 1:03:46
Joeboy is a Nigerian singer and songwriter who was discovered by Mr Eazi and signed in 2017. After four projects and a world of hit records, he finally has his career in his hands. Here he tells Joey Akan about his entir…
S3E4: Steve Stoute — Independent Afrobeats To The World [not-audio_url] [/not-audio_url]

Duration: 31:44
Steve Stoute is an American businessman and record executive. The founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of…
S3E3: Blaqbonez — Emeka Must Shine [not-audio_url] [/not-audio_url]

Duration: 1:22:44
Blaqbonez, is a Nigerian rapper signed to Chocolate City. highly regarded for his distinct rap style as, well as his creative ingenuity, his latest album, "Emeka Must Shine," is out now. This is a public episode. If you…
S3E2: Mr Eazi — African Music Business Genius [not-audio_url] [/not-audio_url]

Duration: 1:35:42
Mr Eazi is a Nigerian singer, songwriter, and record executive. He is the pioneer of Banku music, a fusion of sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns. His latest…
S3E1: Shallipopi — How To Own An Afrobeats Planet (Pluto) [not-audio_url] [/not-audio_url]

Duration: 1:10:53
Crown Uzama, known professionally as Shallipopi, is a Nigerian rapper, singer and songwriter. He gained mainstream attention with the release of "Obapluto" in 2023. Shallipopi is signed to Dvpper Music Distribution, a Ni…