#140: The Power of Emotional Delight in Product Design with Dr. Nesrine Changuel

What do Spotify, Google Meet, and your expense report tool have in common? They could all delight your users—if you design for more than just function. In this episode, Dr. Nesrine Changuel breaks down the emotional motivators that transform average products into unforgettable ones. Overview What separates a good product from a great one? According to Dr. Nesrine Changuel, it's not just meeting functional needs—it's creating emotional delight. In this episode of the Agile Mentors Podcast, Brian Milner sits down with Nesrine, a former product leader at Google, Spotify, and Microsoft, to explore how emotional connection is the secret sauce behind the world’s most beloved products. They dive into Nesrine’s “Delight Framework,” reveal how seemingly mundane tools (like time-tracking software or toothbrush apps!) can create joy, and explain why delight isn’t a nice-to-have—it’s a competitive edge. Whether you're a product owner, product manager, or just want to build better user experiences, this episode will change how you think about your backlog forever. References and resources mentioned in the show: Dr. Nesrine Changuel Product Delight by Dr. Nesrine Changuel Blog: What is a Product? by Mike Cohn #116: Turning Weird User Actions into Big Wins with Gojko Adzic #124: How to Avoid Common Product Team Pitfalls with David Pereira Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Dr. Nesrine Changuel is a product coach, advisor, and speaker with over a decade of senior product management experience at Google, Spotify, and Microsoft, where she led major consumer products like Chrome, Meet, Spotify, and Skype. She holds a Master’s in Electrical Engineering and a PhD in Media Processing and Telecommunications and is based in Paris. Auto-generated Transcript: Brian Milner (00:00) Welcome back Agile Mentors. We're back for another episode of the Agile Mentors podcast. I'm with you as always Brian Milner and today I have a very special guest with me. I have Dr. Nesrine Changuel with me. Welcome in Nesrine. Nesrine (00:14) Hi, Brian. Thanks for having me. Brian Milner (00:16) I'm very excited to have Nesreen with us. I think this is going to be a really, really great episode for all of you product owners out there or product specialists, anybody who works in the product area. I think you're going to find this really interesting and you're going to want to bookmark this one. Maybe even come back to this a little bit. Nesreen is a coach, a speaker, particularly in the product area. She has previously worked at Google. She's worked at Spotify, at Microsoft, so no stranger to large enterprise, very high profile products that she's worked on in the past. She has a book coming out in May, so look for this book. It's called Product Delight. And that's really what we're going to be focusing on here is the concept of eliciting or generating kind of an emotional response to our product. I guess I'll start by, did you stumble upon this? What drew your interest to people's emotional response to products? Nesrine (01:19) Yes, so maybe I can share the story how I came to this topic and how I became so vocal about it. So in addition to being a product manager and leader over the last decade, I was always and I always enjoyed being a speaker. So I always