AI Engine Optimization: Insights from HubSpot's Neri Bluman

AI Engine Optimization: Insights from HubSpot's Neri Bluman

Author: Jaeden Schafer April 29, 2026 Duration: 34:42

In this episode, we explore the transformative impact of AI engine optimization on how brands engage with consumers. Neri Bluman shares insights on the evolution from traditional SEO to Answer Engine Optimization and the pressing need for businesses to adapt to this new landscape.

  • Get the top 80+ AI Models for $8.99 at AI Box: ⁠⁠https://aibox.ai
  • How I Grow and Scale My Business with AI: https://www.skool.com/aihustle
  • Neri Bluman: https://es.linkedin.com/in/neribluman
  • Hubspot: https://www.hubspot.com/home-d
  • Watch on YouTube: https://youtu.be/v3hDZicUi44
  • Chapters

    00:00 Introduction to AI Engine Optimization

    02:22 The Evolution of Search and AI

    05:10 Foundations of Answer Engine Optimization

    07:51 Collaboration with HubSpot

    10:38 The Future of AEO and HubSpot Integration

    13:16 Expanding Access to AEO Tools

    15:57 Understanding Different AI Models

    18:31 Strategies for Improving AI Visibility

    21:03 The Role of Automation in Marketing

    23:55 Final Thoughts and Advice


    Hosted by Jaeden Schafer, AI Chat: ChatGPT, AI News, Artificial Intelligence, OpenAI, Machine Learning is a weekly conversation for anyone curious about how artificial intelligence is reshaping our world. Rather than just reporting headlines, this podcast digs into the nuances behind them, breaking down complex topics like large language model updates or new research papers into understandable segments. You’ll hear from the people building these technologies, with interviews featuring engineers, researchers, and ethicists who provide grounded perspectives on the field's rapid evolution. Each episode balances technical depth with a focus on real-world impact, examining how tools like ChatGPT integrate into creative work, business, and everyday problem-solving. The discussion consistently circles back to the human element, considering the practical benefits and the weighty responsibilities that come with such powerful systems. For listeners who want to move beyond surface-level hype or fear, this show offers a steady, informed voice in a noisy landscape. It’s a space to satisfy your curiosity about how machine learning actually works while thoughtfully considering where it might be headed next. Join Jaeden for clear-eyed analysis and genuine dialogue, making the sprawling domain of AI feel accessible and directly relevant to your own experience.
    Author: Language: English Episodes: 100

    AI Chat: AI News & Artificial Intelligence
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