Max Sinclair: The Future of GEO – Getting Your Brand Listed on AI

Max Sinclair: The Future of GEO – Getting Your Brand Listed on AI

Author: GPT Trainer August 1, 2025 Duration: 17:29
In this episode of the AI Chronicles podcast, host Kyle James interviews Max Sinclair, founder and CEO of Azoma, an AI-powered information and technology company. They discuss how Azoma helps businesses get listed on AI search engines like ChatGPT and the differences between traditional SEO and the new GEO (AI search optimization). Max shares his journey from working at Amazon to founding Azoma, the impact of AI on consumer behavior, and the results clients have seen since implementing Azoma's services. They also explore future initiatives and the evolving role of AI in e-commerce.   Links:   Azoma: azoma.ai   GPT Trainer: Automate anything with AI -> gpt-trainer.com   Key Moments: Azoma was founded to optimize content for AI search engines. Max Sinclair transitioned from Amazon to pursue his entrepreneurial dreams. GEO is the new SEO for AI-driven search engines. AI search is becoming the dominant method for product discovery. The process of getting listed on AI engines differs significantly from Google SEO. Younger demographics are increasingly using AI for searches. Azoma provides metrics to track AI search performance. AI engines favor fresh, high-quality content for better visibility. The future of e-commerce will involve more AI-driven interactions. Azoma aims to be a leader in AI search optimization for retail. 

Every week on AI Chronicles with Kyle James, you'll hear a different story from the front lines of artificial intelligence in business. Instead of abstract theory, host Kyle James from GPT Trainer sits down with professionals who are already weaving AI tools into the fabric of their daily operations. These conversations get into the specifics-the unexpected hurdles, the small wins, and the tangible shifts in workflow that actually move the needle. This podcast is built on the idea that the most useful insights come from people who are already doing the work, sharing what has genuinely worked for them and what hasn't. You'll hear from marketers, analysts, founders, and operations leads who break down their real-world applications, offering a clear sense of how different tools function under pressure. The goal is to move beyond hype and provide actionable intelligence that you can adapt for your own teams. Whether you're looking to streamline a tedious process, spark creativity, or solve a persistent operational puzzle, these chronicles offer a diverse set of blueprints. Tune in for a grounded, practical take on innovation, where every episode serves as a potential starting point for your own company's next steps with AI.
Author: Language: English Episodes: 82

AI Chronicles with Kyle James
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