Rebecca Shaddix: Using AI to Run Research That Was Once Impossible

Rebecca Shaddix: Using AI to Run Research That Was Once Impossible

Author: GPT Trainer September 17, 2025 Duration: 19:28
In this episode of the AI Chronicles podcast, host Kyle James speaks with Rebecca Shaddix, founder of Strategica Partners, about the integration of AI in business consulting and market strategy. They discuss the evolution of Strategica Partners, the challenges of transitioning from in-house roles to consulting, and the transformative impact of AI on market research and client interactions. Rebecca shares insights on how AI has changed their workflow, improved research capabilities, and the future initiatives they plan to implement as AI technology continues to evolve.   Links:   Strategica Partners: strategica.partners   GPT Trainer: Automate anything with AI -> gpt-trainer.com   Key Moments: Strategica Partners was born from a need for effective go-to-market strategies. Transitioning from in-house to consulting can be anxiety-inducing but rewarding. AI was initially met with resistance but is now essential to their workflow. AI acts like a high-potential junior employee needing oversight. The implementation of AI has significantly reduced time and costs in research. AI allows for more comprehensive and confident data analysis. The ability to conduct in-depth experiments has improved with AI. AI helps in synthesizing insights for client-facing work. The future of AI in consulting includes more autonomy and less oversight. AI is transforming the way companies approach market research and strategy.

Every week on AI Chronicles with Kyle James, you'll hear a different story from the front lines of artificial intelligence in business. Instead of abstract theory, host Kyle James from GPT Trainer sits down with professionals who are already weaving AI tools into the fabric of their daily operations. These conversations get into the specifics-the unexpected hurdles, the small wins, and the tangible shifts in workflow that actually move the needle. This podcast is built on the idea that the most useful insights come from people who are already doing the work, sharing what has genuinely worked for them and what hasn't. You'll hear from marketers, analysts, founders, and operations leads who break down their real-world applications, offering a clear sense of how different tools function under pressure. The goal is to move beyond hype and provide actionable intelligence that you can adapt for your own teams. Whether you're looking to streamline a tedious process, spark creativity, or solve a persistent operational puzzle, these chronicles offer a diverse set of blueprints. Tune in for a grounded, practical take on innovation, where every episode serves as a potential starting point for your own company's next steps with AI.
Author: Language: English Episodes: 82

AI Chronicles with Kyle James
Podcast Episodes
John Kitchin: Why AI is the Key to Automating Scientific Research [not-audio_url] [/not-audio_url]

Duration: 17:45
In this episode of AI Chronicles, Hunter Zhao interviews John Kitchin, a professor at Carnegie Mellon University, about the integration of AI in higher education and its applications in chemical engineering. They discuss…
Fabio Sacoman: How to Use AI to Unlock Your Team’s Potential [not-audio_url] [/not-audio_url]

Duration: 14:34
In this episode of AI Chronicles, Hunter Zhao interviews Fabio Sacoman, Vice President of Learning and Development at Expedia Group, about the integration of AI within the company. Fabio shares his personal journey and m…
Clay Ostrom: The Hidden Problem That’s Killing Your Brand [not-audio_url] [/not-audio_url]

Duration: 18:50
In this episode of the AI Chronicles podcast, host Kyle James speaks with Clay Ostrom, founder of Map and Fire and Smoke Ladder, about the integration of AI in brand strategy and consulting. They discuss the importance o…
Kristi Broom: How to Master the Art of AI-Human Collaboration [not-audio_url] [/not-audio_url]

Duration: 14:58
In this episode of the AI Chronicles podcast, host Kyle James speaks with Kristi Broom, co-founder of Rising Tide Cooperative, about the integration of AI in business. They discuss the challenges and solutions of impleme…
Brad Groux: Why AI Is Your Secret Weapon Against the Giants [not-audio_url] [/not-audio_url]

Duration: 16:50
In this episode of the AI Chronicles podcast, host Kyle James interviews Brad Groux, CEO of Digital Meld, about the integration of AI in small and medium-sized businesses. They discuss Brad's journey from working at NASA…
Austin Sun: The Two Biggest Mistakes Companies Make with AI [not-audio_url] [/not-audio_url]

Duration: 21:29
In this episode of the AI Chronicles podcast, host Kyle James discusses the innovative AI startup Clausey with founders Austin Sun and Larry Galan. They delve into the challenges of contract management that inspired the…