AI Can Find Your Buyers. Only You Can Earn Their Trust

AI Can Find Your Buyers. Only You Can Earn Their Trust

Author: Dan Sanchez November 13, 2025 Duration: 38:15

Get the B2B Buyer Experience Report: https://6sense.com/science-of-b2b/buyer-experience-report-2025/

In this AI marketing podcast episode, Dan Sanchez sits down with Kerry Cunningham, Head of Research & Thought Leadership at 6sense, to dissect the current B2B buying landscape and how AI is completely reshaping it. They dive deep into new findings from the Buyer Experience Study and what they mean for both B2B and B2C marketers. Whether you're selling to businesses or consumers, this episode unpacks the buyer journey in ways that will change how you think about pipeline, brand building, and long-term marketing strategy.

My Favorite AI Tools

Resources Mentioned

Timestamps

  • 00:00 - Why B2C marketers should care about B2B buyer research
  • 03:05 - Introducing the Buyer Experience Study and how it originated
  • 06:45 - Breakdown of B2B buying stages and shocking distribution stats
  • 10:32 - The myth of buyer exploration: decisions are made way earlier
  • 15:18 - Why your sales team is too late if you're not on the shortlist
  • 20:00 - Understanding buyer behavior and the 77% top vendor stat
  • 24:50 - Why preferred vendor changes don’t usually change the deal
  • 30:40 - The deadly mistake of ignoring early-stage buyers
  • 35:15 - Using AI to detect in-market accounts and content needs
  • 42:00 - How to build content for every role in the buying group
  • 46:05 - The HubSpot and Marketo inbound strategy case study
  • 50:40 - Reframing how we define leads and contacts
  • 56:10 - What the next-gen CMO is doing right now to win later
  • 01:00:45 - Relationships still matter, but AI can amplify them

Dan Sanchez hosts AI-Driven Marketer: Master Practical AI Marketing Skills, a resource built for marketing professionals who are navigating the rapid integration of artificial intelligence into their daily work. This isn't about theoretical futures or hype; it's a grounded exploration of the tools and processes that deliver results right now. Each episode focuses on actionable skills, from streamlining content workflows to analyzing data with greater precision, all while maintaining the essential human touch that defines great marketing. You'll hear honest discussions about what actually works, where the pitfalls are, and how to implement these technologies without losing strategic focus. The podcast serves as a regular dose of clarity, cutting through the noise to provide tangible advice that can be applied immediately. Whether you're looking to enhance your productivity, improve campaign performance, or simply understand the shifting landscape, this series offers a practical companion for your professional journey. Tune in for straightforward conversations that help you work smarter, create more effectively, and adapt confidently in an evolving field.
Author: Language: English Episodes: 100

AI-Driven Marketer: Master Practical AI Marketing Skills
Podcast Episodes
Your Unfair Advantage AI Can't Fake [not-audio_url] [/not-audio_url]

Duration: 40:34
Should you start a podcast? Take the free assessment: https://AIdrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair adv…
The Age of Artificial Authority (& How to Stand Out In It) [not-audio_url] [/not-audio_url]

Duration: 34:41
In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire tackle the rising tide of AI-generated content and its impact on marketers trying to stand out online. With a flood of polished, AI-written posts d…
60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow [not-audio_url] [/not-audio_url]

Duration: 30:40
In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the…
The 4-Step System That Turns Any Workflow Into an AI Powerhouse [not-audio_url] [/not-audio_url]

Duration: 25:25
Get the full ChatGPT Masterclass: https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez breaks down one of the most pivotal skills every AI-driven marketer must master: process development.…
The Rise of Gemini: How Google is Gaining Ground in the AI Race [not-audio_url] [/not-audio_url]

Duration: 23:34
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a…
Inject AI Into Your Entire Workflow With ChatGPT's Atlas Browser [not-audio_url] [/not-audio_url]

Duration: 12:27
Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers…
5 Ways to Think With AI (Not Just Talk to It) [not-audio_url] [/not-audio_url]

Duration: 9:59
Sign Up for the ChatGPT Masterclass - https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He exp…
10x Your ChatGPT Account With These 3 Tweaks [not-audio_url] [/not-audio_url]

Duration: 12:26
In this AI marketing podcast episode, Dan Sanchez walks through three transformative upgrades that anyone can make to their free ChatGPT account to dramatically increase output quality.My Favorite AI Tools Tella (AI scre…
The AI Browser War That'll Reshape How Marketers Work [not-audio_url] [/not-audio_url]

Duration: 39:20
In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Pe…
From Chatbot to Copilot: Why ChatGPT Atlas Feels Different [not-audio_url] [/not-audio_url]

Duration: 7:38
In this AI marketing podcast episode, Dan Sanchez dives into why the new ChatGPT Atlas web browser is a game changer for marketers. He explains how having ChatGPT baked directly into your workflow eliminates friction, en…