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The First Real Look at AI-as-UI in Marketing (And It's Wild)

The First Real Look at AI-as-UI in Marketing (And It's Wild)

Author: Dan Sanchez November 16, 2025 Duration: 47:21
AI-Driven Marketer: Master Practical AI Marketing Skills
BusinessMarketing

In this AI marketing podcast episode, Dan Sanchez sits down with Jason Telmos, VP of Product Marketing at 6sense, to break down the game-changing AI capabilities coming to the 6sense platform. Fresh off the Breakthrough conference in Las Vegas, Dan shares insights into how 6sense is not just layering AI onto its existing product—it's redefining how users interface with data and act on it. From intent data and predictive scoring to autonomous workflows and AI agents, this episode unveils what could be a category-defining evolution in B2B marketing tech.

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Resources Mentioned

Timestamps

  • 00:00 - Sixth Sense at Breakthrough: Dan's first impressions
  • 03:15 - Jason's path from ABM rookie to 6sense exec
  • 08:40 - 6sense's origin story & core value in intent data
  • 15:00 - AI as the new UI: Sixth Sense's vision shift
  • 20:30 - Why segmentation is still king in ABM
  • 26:55 - AI email agent & automated personalization
  • 33:40 - Workflows: from manual segmentation to triggered automations
  • 41:10 - Revy AI: chat interface meets B2B data orchestration
  • 50:00 - Where marketing is heading in the next 3-5 years

Dan Sanchez hosts AI-Driven Marketer: Master Practical AI Marketing Skills, a resource built for marketing professionals who are navigating the rapid integration of artificial intelligence into their daily work. This isn't about theoretical futures or hype; it's a grounded exploration of the tools and processes that deliver results right now. Each episode focuses on actionable skills, from streamlining content workflows to analyzing data with greater precision, all while maintaining the essential human touch that defines great marketing. You'll hear honest discussions about what actually works, where the pitfalls are, and how to implement these technologies without losing strategic focus. The podcast serves as a regular dose of clarity, cutting through the noise to provide tangible advice that can be applied immediately. Whether you're looking to enhance your productivity, improve campaign performance, or simply understand the shifting landscape, this series offers a practical companion for your professional journey. Tune in for straightforward conversations that help you work smarter, create more effectively, and adapt confidently in an evolving field.
Author: Language: English Episodes: 50

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AI-Driven Marketer: Master Practical AI Marketing Skills
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