#119 - Alex Barth - VP Automotive & Mobility, Mapbox

#119 - Alex Barth - VP Automotive & Mobility, Mapbox

Author: Jayesh Jagasia August 5, 2022 Duration: 42:04

The digital screens in the car are the latest battleground in the battle for the driver’s attention. The main competitor? The mobile phone. 

Each time you choose to connect your smartphone to your car’s infotainment system using CarPlay or Android Auto, the mobile phone wins. The car’s digital surfaces are reduced to dumb screens that mirror the phone’s apps and use the phone’s processing power. Your usage data and analytics are no longer accessible to the car maker, putting them at a significant disadvantage.

So, can car makers, famously still on the software learning curve, compete with the Apples and Googles of the world - companies that build software for a living - in this software-led automotive world?

In this episode of the AI in Automotive Podcast, we are hosting Alex Barth, VP of Automotive and Mobility at Mapbox. Mapbox is a mapping and location cloud platform that offers the building blocks; the SDKs and APIs to power navigation. Their new product, Mapbox Dash, helps car manufacturers create brand-specific in-car digital experiences anchored to navigation, and generate subscription revenue. 

Alex shares some amazing insights on how automotive manufacturers can use the power of AI to deliver compelling in-vehicle digital experiences. 

AI in Automotive Podcast


Hosted by Jayesh Jagasia, AI in Automotive Podcast is a series of conversations that go beyond the headlines and technical specifications. It focuses on the human stories and strategic decisions driving this transformation. Each episode brings you directly into dialogue with the innovators, engineers, and business leaders who are applying artificial intelligence to redefine everything from vehicle design and manufacturing to energy management and how we move. The discussions are grounded in real-world applications, exploring the commercial and marketing implications of these technologies as much as the engineering breakthroughs. You’ll hear about the challenges and opportunities at this unique crossroads of automotive, energy, and tech. This podcast provides a clear-eyed look at how AI is being integrated right now, making complex topics accessible and relevant for anyone interested in the business of tomorrow's mobility. It’s an essential listen for understanding the practical forces shaping the industry's future.
Author: Language: en-gb Episodes: 45

AI in Automotive Podcast
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