Finding 'Ground Truth' in Accounting Workflows - with Michael Hitchcock of Intuit

Finding 'Ground Truth' in Accounting Workflows - with Michael Hitchcock of Intuit

Author: Daniel Faggella May 22, 2023 Duration: 25:45

Today's guest is the Director of Product Management, Accounting &Tax at Intuit, Michael Hitchcock. Michael returns to the program to talk about the impact AI will have on accounting workflows, how it will fundamentally change accounting as a profession, and what this is looking like from his position at one of the leading personal financial services brands. Together with Emerj Senior Editor Matthew DeMello, Michael discusses applicable Quickbooks use cases and the criteria they use to identify "ground truth" in personalization metrics. To access Emerj's frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.

 


Hosted by Daniel Faggella, the AI in Financial Services Podcast cuts through the hype to explore how artificial intelligence is practically applied in banking, insurance, and investing. This isn't a theoretical discussion; it's a grounded conversation for executives and decision-makers who need to understand where real value lies. Every episode features direct interviews with those on the front lines-leaders from major global financial institutions and founders of pioneering AI companies-to dissect what actually drives return on investment. You'll hear candid stories of successful implementations, honest assessments of setbacks, and strategic insights into building a viable AI roadmap without needing a technical background yourself. The focus remains squarely on actionable intelligence: identifying tangible opportunities, formulating a coherent strategy, and ultimately delivering measurable results. By tuning into this podcast, you gain access to a clear-eyed view of an evolving landscape, learning directly from peers who are navigating the same complex challenges of integrating advanced technology into established financial systems.
Author: Language: English Episodes: 100

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