AI Use Case Series: AI in Marketing [AI Today Podcast]

AI Use Case Series: AI in Marketing [AI Today Podcast]

Author: AI & Data Today March 12, 2025 Duration: 11:27
AI has been game-changing for marketers, transforming how companies analyze data, engage with customers, write copy, create images and optimize campaigns. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss how AI is being used in marketing. From the hyperpersonalization pattern of AI where you target each individual at scale to predictive analytics where you’re able to look at past or current data to help make better predictions, AI is empowering marketers to achi...

Cut through the noise and get straight to what matters in artificial intelligence. The AI Today Podcast, from AI & Data Today, moves beyond theoretical discussions and speculative hype to focus on tangible applications happening right now. Each episode grounds itself in reality, offering practical insights drawn directly from the field. You'll hear how enterprises are actually deploying machine learning, the challenges public sector agencies are navigating, and the grounded perspectives from technology leaders who are building these systems. This isn't about far-off futures; it's a clear-eyed look at the strategies, use cases, and lessons learned from organizations implementing AI today. The conversations are built for professionals who need real-world understanding, whether you're a technical practitioner, a business leader, or simply someone curious about the practical shift AI is creating. Tune in for a straightforward, no-fluff exploration of how intelligence is being integrated into our world, one concrete example at a time. This podcast serves as an essential resource for anyone looking to separate signal from noise in the rapidly evolving technology landscape.
Author: Language: English Episodes: 100

AI Today Podcast
Podcast Episodes
What Iteration Really Means with AI [AI Today Podcast] [not-audio_url] [/not-audio_url]

Duration: 16:29
AI projects aren’t dying because of big problems. Rather it’s the small things that are causing projects to fail. In this episode of AI Today hosts Kathleen Walch and Ron Schmelzer discuss what iteration really means for…
Unlocking the power of Communication with AI [AI Today Podcast] [not-audio_url] [/not-audio_url]

Duration: 14:51
Effective communication is vital for enhancing both human-to-machine and human-to-human interactions with AI. Clear communication ensures more accurate and optimal outputs from AI systems. Additionally, AI tools can impr…
The Rise of Agentic AI [AI Today Podcast] [not-audio_url] [/not-audio_url]

Duration: 27:54
Generative AI has significantly influenced content creation, data analysis, and interactive communication, but there is a growing need for intelligent systems to perform tasks with minimal human input. In this episode of…