New Mexico True Campaign Yields Record Tourism Revenue

New Mexico True Campaign Yields Record Tourism Revenue

Author: The Daily News Now! May 14, 2026 Duration: 1:15
Albuquerque News Today | 2 Min News | The Daily News Now!
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New Mexicos New Mexico True campaign achieves record ROI, driving 1.2 million trips, $2.3 billion in spending, and $169 million in taxes. Paid ads in digital, connected TV, and airport screens target key markets, yielding $9 in tax revenue for every $1 spent. Airport travelers show highest ad engagement, with Dallas, Los Angeles, and Austin having peak travel intent.

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