The design tricks brands use to get you to buy

The design tricks brands use to get you to buy

Author: ABC Australia December 14, 2024 Duration: 29:36
What influences your shopping behaviour? Well, it's likely a mix of what you need, what's presented to you in store and probably some neuromarketing (which we've covered on our program before). But what about the role of product designers?  Today, we get into the psychology of design and the battle designers face balancing innovation with our human need for the familiar. And given all the ways design can manipulate us into wanting something, what role will AI play in the future of design? Extra information: The Psychology Behind Design: A Marketing Perspective See the Yamaha Silent Violin

Ever wondered what's really happening inside your head? Each week, All In The Mind from ABC Australia ventures into the complex landscape of human thought and feeling. This isn't just a dry science lecture; it's a thoughtful exploration of the experiences that shape us, hosted by curious minds who know how to tell a compelling story. You'll hear conversations that bridge the gap between scientific research and the messy reality of daily life, delving into topics as diverse as the mechanisms of memory, the challenges of breaking an addiction, or the ethical puzzles posed by artificial intelligence. The discussions are grounded and accessible, making the inner workings of the brain relevant to anyone interested in health, behaviour, or simply understanding themselves a little better. By tuning into this podcast, you join a community considering how our mental universe influences everything from our personal fitness to our social connections. It’s a weekly opportunity to pause and reflect on the fascinating forces-both biological and psychological-that drive what we do and who we are. The production brings together expert insights with genuine human stories, creating a space where complex ideas about the mind and behaviour are unpacked with clarity and depth.
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