1,000 ways to say the SAME thing...

1,000 ways to say the SAME thing...

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners May 4, 2025 Duration: 5:52

Can you find 1,000 ways to say the SAME thing?

Are you posting random opinions and thoughts when trying to market your business, or do you have ONE coherant thread running through every promotion?

In today's Ambitious Lifestyle Business podcast, I'll show you how to sum up your "big idea" in one sentence.. then find 1,000 different ways to say that sentence!

 


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 50

Ambitious Lifestyle Business podcast
Podcast Episodes
Eat the damn marshmallow! 😋 [not-audio_url] [/not-audio_url]

Duration: 5:24
You're probably familiar with the so-called "Marshmallow experiment", which "proved" the long term life benefits of delayed gratification. Well, today I'm imploring you to do the opposite - to eat the damn marshmallow!
A lifestyle business is a REAL business [not-audio_url] [/not-audio_url]

Duration: 10:35
Why do people hate lifestyle businesses? My first book (Big Ideas.. for Small Businesses) is 70,000 words long. Here are the 1,471 words that have had the biggest impact on readers over the past 8 years - in which I expl…
The Hedgehog Concept: LIVE Coaching [not-audio_url] [/not-audio_url]

Duration: 45:01
In this episode, John, Jason, and One Percenter Michael Oliver delve into the Hedgehog Concept, a business strategy derived from Jim Collins' book 'Good to Great.' They explore the importance of aligning passion, experti…
Stop trying to WIN the internet... [not-audio_url] [/not-audio_url]

Duration: 5:32
In 1986, Daniel Ludwig was the richest man on the planet. Daniel Who? Exactly. In today's Ambitious Lifestyle Business podcast, I explain why going "under the radar" could be the best thing you ever do...
Ronseal and Farting Horses... [not-audio_url] [/not-audio_url]

Duration: 5:45
There's a YouTube video, titled "Horse kicks tree, farts on dogs then runs away." In it, you won't be surprised to hear that a horse kicks a tree, farts on some dogs, then runs away. In today's Ambitious Lifestyle Busine…
28 programmers, Bill Gates, and a secretary... [not-audio_url] [/not-audio_url]

Duration: 4:59
The first 30 employees at Microsoft were 28 programmers, Bill Gates, and a secretary. YOU are the best person to sell your product/service. Bill Gates knew it. Red Bull Founder Dietrich Mateschitz knew it. And, after tod…
Start where you ARE [not-audio_url] [/not-audio_url]

Duration: 6:13
Many people can articulate their goals but struggle with the steps to achieve them. Visualizing the finish line is not enough; you need a plan to get there. Starting where you ARE is crucial for success. Success is built…
"My business works for ME, not the other way around.." [not-audio_url] [/not-audio_url]

Duration: 42:07
The school system is outdated and fails children with additional needs. In this episode of the Ambitious Lifestyle Business Podcast, we chat with Sarah Lamerton, author of "How the School System Fails Children With Needs…
The 5/25 Rule... [not-audio_url] [/not-audio_url]

Duration: 7:09
This year, I'll be celebrating 25 years of running small businesses. In those 25 years, here are the 5 things that made the BIGGEST difference: 1. persevering (and iterating) until I found a model that worked. 2. Startin…