Do the work ONCE...

Do the work ONCE...

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners December 15, 2024 Duration: 5:21

When you create Evergreen Assets, you do the work ONCE, and reap the rewards again and again (and again!).

That's the OPPOSITE of what's happening in my garden right now, where I seem to have acquired a new full-time job!


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
"It's only a business - it's not your life..." [not-audio_url] [/not-audio_url]

Duration: 47:25
Today We're Joined By One Percenter Dav Thomas, for whom life revolves around design and creativity, something he's channelled into an innovative tabletop gaming accessories business. Dav shares the challenges he's faced…
The FIVE Magic Ingredients for Success [not-audio_url] [/not-audio_url]

Duration: 5:36
In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton shares the FIVE "magic ingredients" from his bestselling book Big Ideas... for Small Businesses - Simple, Practical Tools and Tactics to He…
The £350,000 question [not-audio_url] [/not-audio_url]

Duration: 5:31
In this short episode of the Ambitious Lifestyle Business podcast, John Lamerton asks: "what impact would a £350,000 lottery win have on your lifestyle?" The lottery win is ficticious, but the impact on your lifestyle do…
Is a £20k client worth a first-class stamp? [not-audio_url] [/not-audio_url]

Duration: 6:17
In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91. John shares the LTV > CAC formu…
Avoid This Mistake: Tapping for Business... [not-audio_url] [/not-audio_url]

Duration: 6:00
In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR…
"I SACKED my business partner..." [not-audio_url] [/not-audio_url]

Duration: 52:47
One Percenter Gary shares his journey from running a lifestyle business to building an ambitious lifestyle business. He discusses the personal challenges he faced, including family health issues and the impact of COVID-1…
Why I'm BANNED from playing Monopoly... [not-audio_url] [/not-audio_url]

Duration: 6:43
The One Percent Club doors are NOW OPEN (but close at 9pm on Monday 30th September) I'm BANNED from playing Monopoly in my own house. But that doesn't stop me from playing Monopoly in REAL LIFE - and winning the game of…
£13.51 [not-audio_url] [/not-audio_url]

Duration: 6:45
The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton (author of Big Ideas.. for Small Businesses) explains why it took him NINE MONTHS to earn £13.51 - an…
Smoke and Mirrors.. [not-audio_url] [/not-audio_url]

Duration: 6:37
The One Percent Club doors are NOW OPEN. In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton explains why there's no "smoke and mirrors" at play with the One Percent Club. No "selling from the s…