FREE: 90-Day Plan Masterclass

FREE: 90-Day Plan Masterclass

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners September 4, 2025 Duration: 36:33

The One Percent Club includes access to more than 65 hour-long Masterclasses - deep dive seminars into topics such as pricing, SEO, copywriting, Google Ads, Facebook Ads, LinkedIn, podcasting, book writing, time management etc.

In today's episode of the Ambitious Lifestyle Business podcast, we're sharing one of those Masterclasses for FREE - our "90-day plan Masterclass".

All new One Percenters start with making a 90-day plan - figuring out where they would like their business to be, three months from now. This Masterclass walks you through the process, and helps get your first 90-day plan up and running.

The One Percent Club is OPEN NOW >> https://bigidea.co.uk/one-percent-club/


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
Will It Make The Boat Go Faster? [not-audio_url] [/not-audio_url]

Duration: 5:42
In Big Ideas... for Small Businesses, John Lamerton wrote about the Team GB Men's Eights Rowing team from the late 90's and early 2000's - and how they've inspired him to "make his boat go faster". In this solo episode o…
"I Quit My Job - and Moved my Business to SPAIN!" [not-audio_url] [/not-audio_url]

Duration: 46:26
In this episode of the Ambitious Lifestyle Business podcast, One Percenter Ian Bluck returns to discuss his journey from a corporate job at Lloyds Bank to building a property empire and moving to Spain. Moving to Spain w…
My goals went to 💩... [not-audio_url] [/not-audio_url]

Duration: 6:00
I set some ambitious health goals in January. They've gone to 💩. Here's what I'm doing about it...
Do you REALLY wanna be the best? [not-audio_url] [/not-audio_url]

Duration: 5:33
If you wanna be the best... And you wanna beat the rest... _______________'s what you need. (but do you REALLY want to be a record breaker?)
Eat the damn marshmallow! 😋 [not-audio_url] [/not-audio_url]

Duration: 5:24
You're probably familiar with the so-called "Marshmallow experiment", which "proved" the long term life benefits of delayed gratification. Well, today I'm imploring you to do the opposite - to eat the damn marshmallow!
A lifestyle business is a REAL business [not-audio_url] [/not-audio_url]

Duration: 10:35
Why do people hate lifestyle businesses? My first book (Big Ideas.. for Small Businesses) is 70,000 words long. Here are the 1,471 words that have had the biggest impact on readers over the past 8 years - in which I expl…
1,000 ways to say the SAME thing... [not-audio_url] [/not-audio_url]

Duration: 5:52
Can you find 1,000 ways to say the SAME thing? Are you posting random opinions and thoughts when trying to market your business, or do you have ONE coherant thread running through every promotion? In today's Ambitious Li…
The Hedgehog Concept: LIVE Coaching [not-audio_url] [/not-audio_url]

Duration: 45:01
In this episode, John, Jason, and One Percenter Michael Oliver delve into the Hedgehog Concept, a business strategy derived from Jim Collins' book 'Good to Great.' They explore the importance of aligning passion, experti…
Stop trying to WIN the internet... [not-audio_url] [/not-audio_url]

Duration: 5:32
In 1986, Daniel Ludwig was the richest man on the planet. Daniel Who? Exactly. In today's Ambitious Lifestyle Business podcast, I explain why going "under the radar" could be the best thing you ever do...
Ronseal and Farting Horses... [not-audio_url] [/not-audio_url]

Duration: 5:45
There's a YouTube video, titled "Horse kicks tree, farts on dogs then runs away." In it, you won't be surprised to hear that a horse kicks a tree, farts on some dogs, then runs away. In today's Ambitious Lifestyle Busine…