Get it on Google Play

"I spend MONTHS outside of the UK - thanks to these 5 steps..."

"I spend MONTHS outside of the UK - thanks to these 5 steps..."

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners June 4, 2026 Duration: 37:57
Ambitious Lifestyle Business podcast
BusinessMarketing

Craig Jukes spent 37 years in corporate life.

Then, on a flight home from a holiday Kefalonia, Craig had one of those moments.

Not a "quit your job tomorrow and go and live in a hammock" moment.

A PROPER lightbulb moment. 💡

He realised he didn't want retirement to be some vague, far-off prize at the end of another decade of work.

He wanted freedom NOW.

Freedom to work from anywhere. Freedom to travel. Freedom to spend the grim UK winter somewhere that didn't require a big coat, central heating, and emotional support biscuits.

He didn't just dream about it. He designed it.

Craig built a portable business. He reduced his financial drag. He invested sensibly. He decluttered the stuff, the costs, and the commitments that were keeping him stuck.

Then he quit corporate life and built a digital nomad lifestyle business around work he actually wanted to do.

Not because he fancied "quitting my job to start a business" in the Instagram laptop-on-a-beach sense (anyone ever tried actually USING a laptop on a beach??)

But because he wanted a business that supported his life, rather than a life that was permanently being sacrificed to support his business.

And from that journey, Craig created a simple five-step framework that others can swipe and deploy if they want their own version of financial freedom, and run a business from anywhere in the world.

These days, Craig spends months abroad, gets more sunshine than the average Brit should legally be allowed, and runs a business that gives him the freedom he planned for.

Not by accident. Not by magic. By discipline, planning, smart decisions, and surrounding himself with the right people.

Craig's story is a reminder that your dream lifestyle business probably isn't as ridiculous as your brain keeps telling you it is. You just need to price it up, reverse-engineer it, and start making those 1% improvements.

That's what Craig did.

You can hear Craig's story in full (including his full 5-step framework) in this episode of the Ambitious Lifestyle Business podcast.


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 50

Official website RSS
youtubespotifyapple_music
Ambitious Lifestyle Business podcast
Podcast Episodes
A lifestyle business is a REAL business [not-audio_url] [/not-audio_url]

Duration: 10:35
Why do people hate lifestyle businesses? My first book (Big Ideas.. for Small Businesses) is 70,000 words long. Here are the 1,471 words that have had the biggest impact on readers over the past 8 years - in which I expl…
1,000 ways to say the SAME thing... [not-audio_url] [/not-audio_url]

Duration: 5:52
Can you find 1,000 ways to say the SAME thing? Are you posting random opinions and thoughts when trying to market your business, or do you have ONE coherant thread running through every promotion? In today's Ambitious Li…
The Hedgehog Concept: LIVE Coaching [not-audio_url] [/not-audio_url]

Duration: 45:01
In this episode, John, Jason, and One Percenter Michael Oliver delve into the Hedgehog Concept, a business strategy derived from Jim Collins' book 'Good to Great.' They explore the importance of aligning passion, experti…
Stop trying to WIN the internet... [not-audio_url] [/not-audio_url]

Duration: 5:32
In 1986, Daniel Ludwig was the richest man on the planet. Daniel Who? Exactly. In today's Ambitious Lifestyle Business podcast, I explain why going "under the radar" could be the best thing you ever do...
Ronseal and Farting Horses... [not-audio_url] [/not-audio_url]

Duration: 5:45
There's a YouTube video, titled "Horse kicks tree, farts on dogs then runs away." In it, you won't be surprised to hear that a horse kicks a tree, farts on some dogs, then runs away. In today's Ambitious Lifestyle Busine…
28 programmers, Bill Gates, and a secretary... [not-audio_url] [/not-audio_url]

Duration: 4:59
The first 30 employees at Microsoft were 28 programmers, Bill Gates, and a secretary. YOU are the best person to sell your product/service. Bill Gates knew it. Red Bull Founder Dietrich Mateschitz knew it. And, after tod…
Start where you ARE [not-audio_url] [/not-audio_url]

Duration: 6:13
Many people can articulate their goals but struggle with the steps to achieve them. Visualizing the finish line is not enough; you need a plan to get there. Starting where you ARE is crucial for success. Success is built…
"My business works for ME, not the other way around.." [not-audio_url] [/not-audio_url]

Duration: 42:07
The school system is outdated and fails children with additional needs. In this episode of the Ambitious Lifestyle Business Podcast, we chat with Sarah Lamerton, author of "How the School System Fails Children With Needs…
The 5/25 Rule... [not-audio_url] [/not-audio_url]

Duration: 7:09
This year, I'll be celebrating 25 years of running small businesses. In those 25 years, here are the 5 things that made the BIGGEST difference: 1. persevering (and iterating) until I found a model that worked. 2. Startin…

«12345