"I Took My Side Hustle Full Time..."

"I Took My Side Hustle Full Time..."

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners July 3, 2025 Duration: 46:43

Are you looking to take your side hustle full time? Chris Spencer founded Peak Media Marketing after three decades in corporate work, and together with his wife Sarah, they aimed for a better work-life balance and less stress.

They focused on a diverse client base to stabilise income, and believe that authenticity is key in business relationships. Caring for clients leads to loyalty, and ambitious lifestyle businesses can out-care larger corporations.

Chris also advises against too much reliance on AI tools, which he calls "Microwave Marketing", and lacks authenticity and depth. AI should enhance, not replace human creativity.

Finally, Chris shares his thoughts on how an ambitious lifestyle business offers flexibility and personal fulfillment.


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
Mr car was STOLEN - and I was GRATEFUL! [not-audio_url] [/not-audio_url]

Duration: 5:38
In this bite-sized solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, explains what happens when his car disappeared from his driveway overnight - and wh…
"I do life AND business on MY terms..." [not-audio_url] [/not-audio_url]

Duration: 45:05
Karen Hardie, Owner Of Xheight - A Branding & Packaging Design Agency, joins us to discuss: 🦩 The stigma around lifestyle businesses - and whether you can have SERIOUS goals as a lifestyle business owner. 🎯 The importanc…
"I have a no d***heads rule..." [not-audio_url] [/not-audio_url]

Duration: 5:28
Doors to the One Percent Club are now open. BUT... Please listen to this 5-minute solo episode of the Ambitious Lifestyle Business podcast BEFORE joining - because the One Percent Club is NOT for everyone. It's why doors…
"It's the end of the world as we know it..." [not-audio_url] [/not-audio_url]

Duration: 5:09
How do you deal with customer complaints? In this solo episode of the Ambitious Lifestyle Business, John Lamerton, author of bestselling business books such as Big Ideas... for Small Businesses, Evergreen Assets and Rout…
I made a deal with Dave Grohl... [not-audio_url] [/not-audio_url]

Duration: 5:21
I made a deal with Dave Grohl on the Foo Fighters' recent UK tour. Dave & Co put existing customers (fans) first - BEFORE trying to win new ones. In this solo episode of the Ambitious Lifestyle Business podcast, John Lam…
My advice? "Go get a job at Starbucks!" [not-audio_url] [/not-audio_url]

Duration: 5:26
I actually told one of my One Percenters to go and get a job at Starbucks. I explain why in this solo episode of the Ambitious Lifestyle Business podcast - and it's NOT because I wanted him to quit his business and "get…
7 Ways to KILL your Small Business - for FREE! [not-audio_url] [/not-audio_url]

Duration: 4:24
You may have seen this image doing the rounds on social media: In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains why this is a TERRIBLE…
"Screw this, I'm moving to Fuerteventura..." [not-audio_url] [/not-audio_url]

Duration: 36:31
Ambitious, Lifestyle Business owners John and Jason meet to discuss: ⚽ The importance of "process over outcome" - even if you're looking to win a European football tournament... 🏖️ Why Jason is (seriously) looking to emi…
Walt Disney's weekly email... [not-audio_url] [/not-audio_url]

Duration: 5:28
How does a weekly email that DOESN'T sell ANYTHING help you market your product/service? By using the exact technique that Walt Disney deployed 70 years ago to launch Disneyland...
5 tips for hiring an A-player [not-audio_url] [/not-audio_url]

Duration: 5:27
After hiring more than 30 people, here are the 5 things I believe you need, in order to hire an A-player: You need to know what an A-player looks like. Always be hiring. It's worth paying more for A-players. The first 10…