"I use HUMOUR to make me a better coach..."

"I use HUMOUR to make me a better coach..."

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners February 5, 2026 Duration: 43:25

Meet Dr David Lowe.

David had it all figured out - working a 5-day month, earning great money, enjoying a fantastic work/life balance, doing meaningful work for clients he loved.

There was just one problem.

His business model relied entirely on in-person training.

And it was 2019.

You and I know what's coming...

But David didn't.

He spent the next two years frantically scrabbling to "pivot" (is there a more 2020 word?) and keep paying the bills.

Meanwhile, his kids remember "the Covid years" as a time when they finished their school work by lunchtime, and spent the afternoons building memories with Mum and Dad.

That taught David a lot about the ambitious/lifestyle business pendulum.

David joined the One Percent Club in 2023, and has spent the past few years working on a doctorate - looking at how humour can be used in coaching.. something that leans into our core values of FUN and constant, never-ending improvement really well.

If you'd like to join Dr. Lowe in the One Percent Club (and experience some of that coaching for yourself), the doors for our March intake will open very soon.

ps. Here's David's favourite joke:

Did you hear about the inventor of the knock-knock joke? He was awarded the No-Bell prize.

🤦

If you want to be a better coach and/or have more fun, this episode is for YOU.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

Links:

• Webinar series:

https://www.linkedin.com/in/davidjlowe/

• Explanation of the thesis:

https://www.linkedin.com/posts/davidjlowe_my-doctoral-findings-boiled-down-to-one-activity-7401195081862578176-epYD

• Questionnaire

https://forms.gle/tawvHWSNG9JHuBSL7"


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 50

Ambitious Lifestyle Business podcast
Podcast Episodes
"Stay off drugs and don't eat lollipops from Florida" [not-audio_url] [/not-audio_url]

Duration: 5:01
I recently came across my all-time favourite review of my book Big Ideas... for Small Businesses - from my ten year old son. He's 16 now, so it really made me chuckle to see what the younger version of him made of a book…
The 5-teabag Rule... 🍵 [not-audio_url] [/not-audio_url]

Duration: 5:21
How do you make sure you stay hydrated throughout the day? By creating an easy-to-follow (and hard to forget) routine, of course! Taking a leaf out of my own book Routine Machine, I've created the "5 teabag rule", to mak…
"I'm sorry, that price is for new customers only" [not-audio_url] [/not-audio_url]

Duration: 6:51
"I'm sorry, that price is for new customers only" A guaranteed way to get my blood BOILING... 😡 In this snippet from my forthcoming book Retention First, I share the story of a completely fictional broadband company, cal…
My "favourite" 1-star reviews... [not-audio_url] [/not-audio_url]

Duration: 5:49
Some of my "favourite" 1-star reviews: "smug look at how awesome the author is" "no help for small business owners unless they're already millionaires" "my god you have to wade through an awful lot of pointless rambling…
Miracle Morning? 5am Club? [not-audio_url] [/not-audio_url]

Duration: 5:25
Here's what happened when I tried to get up at 5am and follow Hal Elrod's "miracle" morning routine: It'd take a miracle for me to follow it again! THE morning routine doesn't matter. What matters is that you HAVE a morn…
"It's ALL about time happiness..." [not-audio_url] [/not-audio_url]

Duration: 39:30
Time happiness is about enjoying your work and life. It's essential to be proud of what you do, and understanding what makes you tick is crucial for happiness. In this episode of the Ambitious Lifestyle Business podcast,…
"Don't work, Don't Earn"? [not-audio_url] [/not-audio_url]

Duration: 5:16
A few weeks back, I had my left knee sliced open, and was signed off work for two weeks. Upon being handed my sick note, I laughed out loud. Because I run my own business. "If I don't work, I don't earn" Only that's not…
The danger of thinking TOO small... [not-audio_url] [/not-audio_url]

Duration: 6:56
Not long after I started my first business, I was interviewed by my local newspaper. It makes me cringe to read it today: I genuinely don't recognise the person I was back then. I was thinking WAY too small. And 24 years…
Vision Boards: Woo-Woo or Science Backed? [not-audio_url] [/not-audio_url]

Duration: 8:08
Do you use vision boards? Are they "woo-woo", or a scientifically-proven way to make achieving your ambitious lifestyle business goals more likely? I'm VERY much in the second camp. Here's why... (btw, the One Percent Cl…
What's the One Percent Club, and why should you care? [not-audio_url] [/not-audio_url]

Duration: 5:12
What's the One Percent Club, and why should you care? I explain everything (including our "no dickheads" policy) in this week's podcast.. (btw, The One Percent Club doors are open RIGHT NOW >> https://bigidea.co.uk/one-p…