Is a £20k client worth a first-class stamp?

Is a £20k client worth a first-class stamp?

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners October 20, 2024 Duration: 6:17

In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91.

John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
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