The 5/25 Rule...

The 5/25 Rule...

Author: John Lamerton & Jason Brockman | Ambitious Lifestyle Business Owners March 30, 2025 Duration: 7:09

This year, I'll be celebrating 25 years of running small businesses.

In those 25 years, here are the 5 things that made the BIGGEST difference:

1. persevering (and iterating) until I found a model that worked.

2. Starting a mailing list.

3. Investing in paid advertising. (Google Ads in 2002, FB Ads in 2013, Amazon Ads currently run my coaching business)

4. Focusing on ONE thing. "Deep work" days and stacking up weekly "one things".

5. Putting retention first. focus on growing returning visits, increasing lifetime value, and truly putting retention first for every business.

The One Percent Club doors are NOW OPEN - until 9pm on Monday 31st March


Hosted by John Lamerton and Jason Brockman, who are themselves ambitious lifestyle business owners, the Ambitious Lifestyle Business podcast is built on a practical, sustainable premise. It moves beyond the exhausting hustle culture to explore how consistent, manageable improvements lead to significant growth. The focus is on actionable strategies for attracting more customers and increasing revenue, but crucially, without simply trading more hours for dollars. Each conversation digs into the systems, mindset shifts, and marketing approaches that allow you to build a business that supports your life, not the other way around. You'll hear from the hosts' direct experience and from a variety of practitioners who prioritize efficiency and freedom. This isn't about theoretical fluff; it's about the real, incremental tweaks you can implement to create a more resilient and profitable operation. Tune in for a candid discussion on working smarter, where the goal is a thriving business that affords you the time and energy for the things that matter most. The Ambitious Lifestyle Business podcast offers a refreshingly honest take on entrepreneurship, proving that ambition and lifestyle don't have to be opposing forces.
Author: Language: English Episodes: 100

Ambitious Lifestyle Business podcast
Podcast Episodes
Miracle Morning? 5am Club? [not-audio_url] [/not-audio_url]

Duration: 5:25
Here's what happened when I tried to get up at 5am and follow Hal Elrod's "miracle" morning routine: It'd take a miracle for me to follow it again! THE morning routine doesn't matter. What matters is that you HAVE a morn…
"It's ALL about time happiness..." [not-audio_url] [/not-audio_url]

Duration: 39:30
Time happiness is about enjoying your work and life. It's essential to be proud of what you do, and understanding what makes you tick is crucial for happiness. In this episode of the Ambitious Lifestyle Business podcast,…
"Don't work, Don't Earn"? [not-audio_url] [/not-audio_url]

Duration: 5:16
A few weeks back, I had my left knee sliced open, and was signed off work for two weeks. Upon being handed my sick note, I laughed out loud. Because I run my own business. "If I don't work, I don't earn" Only that's not…
The danger of thinking TOO small... [not-audio_url] [/not-audio_url]

Duration: 6:56
Not long after I started my first business, I was interviewed by my local newspaper. It makes me cringe to read it today: I genuinely don't recognise the person I was back then. I was thinking WAY too small. And 24 years…
Vision Boards: Woo-Woo or Science Backed? [not-audio_url] [/not-audio_url]

Duration: 8:08
Do you use vision boards? Are they "woo-woo", or a scientifically-proven way to make achieving your ambitious lifestyle business goals more likely? I'm VERY much in the second camp. Here's why... (btw, the One Percent Cl…
What's the One Percent Club, and why should you care? [not-audio_url] [/not-audio_url]

Duration: 5:12
What's the One Percent Club, and why should you care? I explain everything (including our "no dickheads" policy) in this week's podcast.. (btw, The One Percent Club doors are open RIGHT NOW >> https://bigidea.co.uk/one-p…
FREE: 90-Day Plan Masterclass [not-audio_url] [/not-audio_url]

Duration: 36:33
The One Percent Club includes access to more than 65 hour-long Masterclasses - deep dive seminars into topics such as pricing, SEO, copywriting, Google Ads, Facebook Ads, LinkedIn, podcasting, book writing, time manageme…
Working on a Saturday? [not-audio_url] [/not-audio_url]

Duration: 5:20
Last weekend, I actually had to do some WORK. (I know, please send cards and sympathy) But in working my first Saturday morning in 9 years, I discovered something that may well save the guy who usually does the Saturday…
Now What? [not-audio_url] [/not-audio_url]

Duration: 5:51
When I was a kid, I always wanted Wile E Coyote to catch Road Runner. And then one day, he did - prompting a question that business owners ask themselves every day: "Now What?" A question that can be both incredibly powe…
My ideal job description... [not-audio_url] [/not-audio_url]

Duration: 5:58
This summer, I'm revisiting my ideal job description: What I want When I want Where I want How I want If I want...