Viewership Averaged More Than One Million Total Viewers Per Week for 33 RacesTotal Audience Increased 10 Percent Compared to Previous YearChampionship Race in Phoenix Drew 1,015,000 Total ViewersThe NASCAR Xfinity Series reached the finish line of its 2025 season on Saturday, November 1, with a thrilling championship race from Phoenix Raceway, wrapping its first full season on The CW Network as the most-watched in four years. Through 33 races, the NASCAR Xfinity Series averaged 1,034,000 total viewers per week, according to Nielsen, an increase of 10 percent compared to last season, as well as a seven percent gain in adults ages 18-49. The championship race, which saw Jesse Love emerge as the season winner, drew 1,015,000 total viewers and peaked at 1,191,000 total viewers from 9:30-9:45pm ET.The NASCAR Xfinity Series began its 2025 season on The CW at full speed, with the opening race from Daytona International Speedway delivering 1.8 million total viewers, the largest audience for any Xfinity Series race in almost three years. From there, the series never took its foot off the gas with the first 13 races each drawing over one million total viewers for the first time in nearly a decade. The network also introduced a revised graphic package for the series, highlighted by the horizontal standings board at the bottom of the screen, and utilized the new NASCAR Productions state-of-the-art studio facility to bring viewers closer to the on-track action than ever before. The CW also partnered with major sponsors and advertisers through integrations and initiatives throughout the season that elevated brands on both a national and local level.

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