#29 Conversation with Benjamin Okuka: Automotive Market, eCommerce, AI and Product Managers

#29 Conversation with Benjamin Okuka: Automotive Market, eCommerce, AI and Product Managers

Author: Arek Skuza July 12, 2020 Duration: 49:34

Ben leads the B2C Experience  Product team at FordDirect to develop and launch digital products during a time when Ford Motor Company is undergoing massive transformational change.  Ben is responsible for the product management of Ford Motor Company North America portfolio of B2C digital experiences, including ford.com, lincoln.com, ford.ca, lincolnofcanada.com, regional dealer websites, and several other digital properties.

Over the last six years, Ben has led Digital Retail initiatives and has developed deep domain expertise on this subject matter. He is an automotive eCommerce leader driving efforts to simplify the car buying process and experience through digital transformation and delivering stellar digital experiences for Ford Motor Company and it’s dealer body.

In this podcast, we will cover the following topics:

- What are the challenges in integrating advanced digital technologies into the buying process? How Artificial Intelligence influences the process of buying vehicles but also communicating with buyers?

- Personalization - is it still something new, or is it commoditized already? How does CX need to be redesigned considering customers’ expectations?

- What Product Managers can do to stay more competitive and bring even more value to companies like Ford? What do companies expect from Product Managers in the era of digital technologies and direct communication?


Arek Skuza hosts the Artificial Intelligence, Data Monetization & Data Analytics Podcast, a series dedicated to the practical application of data in the modern enterprise. This isn't about abstract theory or distant futures; it's a grounded look at how businesses are currently extracting real value from their information assets. Each episode focuses on tangible strategies and outcomes, breaking down the pathways from raw data to revenue and operational intelligence. You'll hear detailed examinations of how specific companies have implemented analytics frameworks, built AI models that work in production, and created cultures that treat data as a core product. The discussions are built around robust case studies, offering a clear window into the successes and lessons learned by teams navigating this complex landscape. For leaders, practitioners, and the strategically curious, this podcast provides a necessary perspective on turning data from a cost center into a driving force for growth and innovation. The tone is conversational yet precise, aiming to demystify the jargon and highlight the actionable insights that define the current data and AI frontier. Tune in for a consistently detailed and pragmatic take on the tools and philosophies shaping data-driven business.
Author: Language: English Episodes: 100

Transforming Customer Operations with AI Arek Skuza
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