ChatGPT's New Senses, DALL-E 3's Visual Mastery, Amazon & Anthropic's AI Synergy, Microsoft Copilot's Ecosystem, McKinsey's AI Economy Forecast, and More

ChatGPT's New Senses, DALL-E 3's Visual Mastery, Amazon & Anthropic's AI Synergy, Microsoft Copilot's Ecosystem, McKinsey's AI Economy Forecast, and More

Author: Paul Avery and Martin Broadhurst October 2, 2023 Duration: 31:54

ChatGPT Gains Voice and Vision: A Leap in AI Accessibility and Functionality

ChatGPT initially rolled out text-to-speech and image interpretation features for Plus and Enterprise users. While enhancing accessibility, it also raises concerns about impersonation risks. Available on iOS and Android for voice and across platforms for image capabilities.

DALL-E 3's Text-to-Image Revolution: Visual Assets at Your Fingertips

Launching in early October, DALL-E 3 offers more nuanced image generation from text prompts. Built on ChatGPT, it aims to help users quickly generate visual assets for campaigns while considering tools for AI-generated image identification.

Amazon & Anthropic's Generative AI Partnership: A $4 Billion Investment in AWS Capabilities

Amazon collaborates with Anthropic to enhance generative AI on AWS. With a $4 billion investment, AWS customers like Lonely Planet are already seeing an 80% cost reduction.

Anthropic's Claude: Boosting Recall in Long Documents: A Strategy for Optimisation

Anthropic research reveals that prompting Claude with relevant quotes and examples can significantly improve recall on long documents, reducing error rates by over one-third.

Microsoft Copilot's Ecosystem Integration: AI Across Windows, Office, and More

Microsoft Copilot is now integrated across the Microsoft ecosystem, including Windows 11 and Office apps. New AI capabilities in Paint and Photos aim to offer personalized assistance and streamline marketing workflows.

McKinsey's Generative AI Forecast: The Future of the US Economy

McKinsey predicts that generative AI could automate 10% of US economy tasks by 2030, affecting lower-wage roles but also creating new higher-wage jobs. Adaptability and reskilling are key.

Bentley-Gallup Study on AI Job Impact: American Perspectives

Three-quarters of Americans believe AI will cut jobs within a decade, yet see its potential for task automation and personalization. Ethical deployment remains a concern.

Salesforce Einstein Copilot: Customised Conversational AI

Salesforce's Einstein Copilot offers workflow-customised conversational AI with a focus on data privacy. Already in use by companies like AAA and Heathrow, it aims to drive revenue and improve customer experiences.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
OpenAI's 'Code Red' and the AIO Best-Of Listicle Hack [not-audio_url] [/not-audio_url]

Duration: 51:48
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.This week, we analyse OpenAI's scramble to compete after Google's Gemi…
Model Wars, AI Ads, and Adobe's $2 Billion Bet on Search [not-audio_url] [/not-audio_url]

Duration: 1:18:09
Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise.This week saw an unprecedented flurry of…
AI Agents, $100 Billion Quarters, and Five Futures for Marketing [not-audio_url] [/not-audio_url]

Duration: 59:09
What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads.In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into s…
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…