ChatGPT Upgrade! Larger context, cheaper tokens. Also, talking cars, EU regs, and Contea.

ChatGPT Upgrade! Larger context, cheaper tokens. Also, talking cars, EU regs, and Contea.

Author: Paul Avery and Martin Broadhurst June 17, 2023 Duration: 1:08:10

In this episode, we dive into the exciting world of AI and its latest upgrades and innovations. From enhanced models to advanced features, we explore how AI is evolving and pushing the boundaries of what is possible. Join us as we unravel the power of function calling, longer context, and other groundbreaking advancements. We'll take a closer look at the impact of these upgrades on various industries and how they are shaping the future of AI. Get ready to be inspired and amazed by the transformative potential of AI in this episode filled with cutting-edge insights and discoveries.

  1. Boston CG reports 91% CMOs see efficiency gains from AI

    • A recent Boston Consulting Group (BCG) survey reveals that 91% of global CMOs have witnessed enhanced efficiency from generative AI in marketing.

    • The survey also shows that 93% of CMOs reported positive impacts from generative AI on their work.

    • BCG recommends CMOs to start experimenting with generative AI, seek transformational outcomes, establish enterprise-wide models, and implement responsible AI guidelines.

  2. Upgrades to ChatGPT API

    • OpenAI has released updated GPT-4 and GPT-3.5 Turbo versions, offering new capabilities such as function calling, longer context, and lower pricing.

    • Function calling allows developers to connect the models to external tools and APIs more reliably.

    • Pricing cuts include reductions for Text-Embedding-ADA-002 and GPT-3.5-Turbo input tokens, making AI more accessible for developers.

  3. EU parliament votes through EU AI act

    • The EU Parliament has approved draft AI rules, taking a major step toward passing one of the world's first comprehensive AI laws.

    • The law includes banning police use of live facial recognition in public places and aims to regulate various AI applications.

    • MEPs will now negotiate with EU countries to finalize the law, which could be implemented in 2026.

  4. Not that many people using ChatGPT, according to Morgan Stanley

    • A Morgan Stanley survey indicates that only 19% of respondents have used ChatGPT, with 9% using Google Bard chatbot.

    • Most people not using chatbots are unlikely to use them in the next six months.

    • Chatbot services are primarily used for learning about new topics, product research, and shopping.

Snippets:

  • Mercedes-Benz is partnering with Microsoft's Azure OpenAI Service to integrate ChatGPT into its in-car voice assistant, enabling natural conversations and contextual follow-up questions.

  • Stable Diffusion's generated QR codes using Conteaa go viral due to their improved quality compared to other QR code generators.

  • Meta has made its AI-powered music generator, MusicGen, open source, allowing people to explore and enhance its capabilities.

  • LinkedIn introduces AI-powered tools for marketers, including AI Copy Suggestions that offer tailored headlines and copy recommendations based on user data.

  • Possible new features for ChatGPT include "workspaces" that allow users to create profiles for better personalization and file uploads.

Tool of the week: Contea


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
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