From Shopping to Assistance: How AI Is Becoming Your Personal Guide

From Shopping to Assistance: How AI Is Becoming Your Personal Guide

Author: Paul Avery and Martin Broadhurst July 4, 2023 Duration: 1:06:13

In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant.

Main Stories:

  • Microsoft Brings AI Shopping Tools To Bing And Edge:

    • Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar.

    • The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool.

    • Partnerships with top U.S. retailers have been established for the Price Match tool.

  • AI-generated tweets might be more convincing than real people, research finds:

    • A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets.

    • The study involved participants from multiple countries and focused on various science topics.

    • The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation.

  • KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy:

    • Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report.

    • Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation.

    • Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains.

  • OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work":

    • OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance.

    • This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data.

    • OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion.

Snippets:

  • OpenAI is opening its first expansion office in London.

  • Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo.

  • DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face.

  • Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform.

  • Midjourney users are experiencing interesting effects using the new zoom tool.

  • GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels.

  • Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location.

  • A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI.

  • The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage.

Tool of the Week: Storybird.ai


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

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