Google's Magi-cal Comeback, Firefly Ignites Video, Stability AI Unleashes LLM

Google's Magi-cal Comeback, Firefly Ignites Video, Stability AI Unleashes LLM

Author: Paul Avery and Martin Broadhurst April 22, 2023 Duration: 1:08:09

Paul and Martin introduce this week's topics, including StableLM, Project Magi, AI in popular tools, and the proposal of an international AI oversight agency.

Story 1: Stability AI launches StableLM Stability AI introduces its open-source LLM, StableLM, to compete with OpenAI, Anthropic, and others.Open-source LLMs allow for greater customization and a more robust ecosystem, providing marketers with more options.Martin discusses models without guardrails.

Story 2: Google announces Project Magi & Deepmind collaboration Martin talks about Google's Project Magi, which involves AI integration into search and task execution capabilities.Deepmind and Google officially collaborate to develop advanced, versatile AI with Scientific Board oversight.

Story 3: Atlassian announces Atlassian Intelligence Paul discusses Atlassian's new AI-powered features for project management and customer service tools, including summarizing decisions, resolving help requests, and generating insights

Story 4: Adobe teases AI-driven video editing tools Martin shares how Adobe's Firefly will bring AI-driven technology to video editing, allowing users to edit videos with simple text prompts. We also mentioned a podcast about using AI to infer a Myers-Briggs profile from journals. This was the Jim Rutt Show (an interview with Dan Shipper, Currents 082).

Story 5: Snapchat's AI Chatbot Goes Viral Paul explores the viral success of Snapchat's AI chatbot and the potential impact on marketers seeking unique offerings in their niche.

Story 6: Economist article proposes international agency to oversee AI Martin discusses the proposal for an International Agency for AI (IAAI) to address AI challenges, establish ethical guidelines, and set development standards.

Tool of the Week: Anthropic's Claude Martin introduces Claude, an AI model developed using Constitutional AI, which can recall information across 8,000 tokens and recently passed university-level law and economics exams.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
OpenAI's 'Code Red' and the AIO Best-Of Listicle Hack [not-audio_url] [/not-audio_url]

Duration: 51:48
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.This week, we analyse OpenAI's scramble to compete after Google's Gemi…
Model Wars, AI Ads, and Adobe's $2 Billion Bet on Search [not-audio_url] [/not-audio_url]

Duration: 1:18:09
Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise.This week saw an unprecedented flurry of…
AI Agents, $100 Billion Quarters, and Five Futures for Marketing [not-audio_url] [/not-audio_url]

Duration: 59:09
What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads.In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into s…
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…