HubSpot's Clearbit Data Power-up, AI Hallucinations Busted (?), Biological Breakthroughs, and Copilot Goes Mainstream

HubSpot's Clearbit Data Power-up, AI Hallucinations Busted (?), Biological Breakthroughs, and Copilot Goes Mainstream

Author: Paul Avery and Martin Broadhurst November 4, 2023 Duration: 1:08:15

On this week's episode, we discuss:

HubSpot Acquires Clearbit for Enhanced B2B Data

HubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications.

OpenAI Upgrades ChatGPT Interface

OpenAI upgrades ChatGPT with new capabilities like analyzing PDFs, while eliminating the need to switch between modalities and chats to get stuff done. This streamlines workflows but may threaten some third-party tools.

Stability AI Launches New Image Capabilities

Stability AI releases new API-driven image manipulation tools like Sky Replacer and Stable Fine-Tuning. These allow rapid image customization for industries like real estate, gaming, and marketing.

Emotional Prompts Enhance AI Performance

New research shows emotional prompts like urgency or encouragement boost AI model performance. This could indicate a form of basic emotional intelligence in large language models.

Woodpecker Framework Tackles AI Hallucinations

Chinese researchers develop Woodpecker to reduce hallucinations in AI text generation, providing users with more confidence in the outputs.

AI Detects Diabetes from Voice

Canadian researchers use AI to diagnose Type 2 Diabetes from voice, detecting subtle acoustic patterns. This showcases AI’s ability to find disease biomarkers humans can’t perceive.

AlphaFold 2 Predicts Biological Structures

DeepMind's AlphaFold 2 advances protein structure prediction and expands to more molecules. This further enables computational biology and drug discovery.

Bletchley AI Summit Focuses on Risks

Historic AI summit held at Bletchley Park brings together global experts. Discussions emphasize existential risk, but reach no firm policies.

Microsoft Rolls Out Windows 11 Co-Pilot

Microsoft launches Windows 11 Co-Pilot to assist with OS commands and tasks via natural language. Its usefulness may depend on one's level of tech proficiency.

Office 365 Co-Pilot Available to Enterprises

Microsoft brings AI co-pilot to Office 365, rolling out to enterprises first. Early access indicates it currently has limitations compared to expectations.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
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AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…