Plugged In: ChatGPT Plugins for Everyone and the EU Gets Its (AI) Act Together

Plugged In: ChatGPT Plugins for Everyone and the EU Gets Its (AI) Act Together

Author: Paul Avery and Martin Broadhurst May 19, 2023 Duration: 1:05:03

Join Paul Avery and Martin Broadhurst as they discuss the latest developments in the world of artificial intelligence and marketing. In this week's epsidoe, you'll hear about:

Story 1. Causal uses AI generated content to go from 0 → 750k/mo In SEO Traffic. Causal, a financial modeling SaaS startup, increased their SEO traffic to 750K/mo using 100% AI-generated content.They utilized a tool called Byword to create thousands of pages targeting high-potential keywords.Despite concerns about AI-driven content and SEO, this approach proved highly effective.The debate arises: Is the race on to fill websites and search engines with AI-generated content?

Story 2. EU AI Amendment. European Parliament Committees published the latest version of the EU AI Act.Top 10 takeaways include higher penalties, a new AI definition, rights for EU consumers, and stricter requirements for foundation models and high-risk AI systems.The proposed changes may have a significant impact on marketers and the tools they use.Read the Lexology article for a full summary.

Story 3. ChatGPT plugins roll out to all users. ChatGPT introduces plugins, providing more power and versatility to users.Users can access plugins through the settings and beta features.Various plugins are available for different use cases, including AI Marketing school use cases.

Story 4. Industry Insight: Google Performance Max. Liam Lally, a PPC expert from Zaddle, shares his insights on automated PPC campaigns managed with Google AdWords Performance Max.

Tool of the week: Genny by Lovo.ai. Genny is a text-to-voice generator with Realistic AI voices.It is a popular platform used by creators, saving them time and budget by generating high-quality AI voices.

Join us as we dive into these stories, explore their implications, and gather expert opinions. Don't miss out on the latest trends and tools in AI and marketing!


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
OpenAI's 'Code Red' and the AIO Best-Of Listicle Hack [not-audio_url] [/not-audio_url]

Duration: 51:48
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.This week, we analyse OpenAI's scramble to compete after Google's Gemi…
Model Wars, AI Ads, and Adobe's $2 Billion Bet on Search [not-audio_url] [/not-audio_url]

Duration: 1:18:09
Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise.This week saw an unprecedented flurry of…
AI Agents, $100 Billion Quarters, and Five Futures for Marketing [not-audio_url] [/not-audio_url]

Duration: 59:09
What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads.In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into s…
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…