The Human-AI Balance: Skills, Ethics, and the Future of Work

The Human-AI Balance: Skills, Ethics, and the Future of Work

Author: Paul Avery and Martin Broadhurst August 25, 2023 Duration: 1:04:47

Explore the latest advancements in AI technology, from Google's creative writing toolbox, TextFX, to legal developments in AI art copyright, AI-powered videos for entrepreneurs, and much more in the ever-evolving world of artificial intelligence.

Google's TextFX: A Creative Writing Toolbox

Google has launched TextFX, a set of 10 tools to aid creative writing, including Unfold, Simile, Explode, and Chain. It helps in brainstorming and overcoming writer's block but isn't perfect in all its connections.

AI Art Denied Copyright ProtectionA U.S. judge ruled that AI-created art cannot be copyrighted, emphasizing the need for human involvement. Read more here.

GoDaddy's AI-Generated Videos for Entrepreneurs

GoDaddy introduced an AI-powered video tool to help small businesses create professional videos for social media.

AI Skills on the Rise, But People Skills Prevail

A LinkedIn report shows the proliferation of AI skills, but people skills like Flexibility and Professional Ethics are more in demand.

Adapting to AI: The Workplace Evolution

An IBM study reveals that 40% of the workforce might need to reskill due to AI's role in business.

SeamlessM4T: Bridging Communication with Multimodal Translation

Meta's SeamlessM4T offers translation and transcription across 100 languages, aiding global communication.

AI Content Detectors and Limitations

Studies on AI detectors reveal their limitations, especially against non-native writing styles.

AI Art with Midjourney's New Inpainting Feature

Midjourney's "inpainting" feature allows easy customisation of AI-generated images and Playbook launches MidJourney integration.

Fine-Tuning ChatGPT: A Business Game-Changer?

OpenAI's fine-tuning feature allows businesses to customize ChatGPT.

AI Revolution in Advertising

Major brands like Nestlé, Unilever, and WPP are using generative AI to enhance advertising.

AI Bots Surpass Humans in CAPTCHA Tests

AI bots are outperforming humans in CAPTCHA tests, raising questions about security protocols.

Interview with Louis Pereira, Founder of Audiopen

An interview with the founder of Audiopen.ai, Louis Pereira, provides insights into the company's offerings.


Every week, Paul Avery and Martin Broadhurst get together to untangle the complex and rapidly evolving world where marketing strategies meet artificial intelligence. Their Artificially Intelligent Marketing podcast is a straightforward conversation for professionals who need to move beyond the hype. Instead of abstract theory, you’ll hear specific breakdowns of the latest tools and real-world applications that are changing how brands connect with audiences. The discussions are grounded in current events and practical analysis, focusing on what these technological shifts actually mean for day-to-day operations and long-term planning. Alongside their own deep dives, Paul and Martin regularly bring in leading voices from across the industry-practitioners and innovators who share firsthand insights you won’t find in a press release. Tuning into this podcast feels like having a direct line to the frontier of the field, where each episode clarifies how AI is being woven into the fabric of modern marketing, from data analytics to personalized customer experiences. It’s an essential resource for anyone looking to understand not just what’s happening now, but where the industry is headed next.
Author: Language: English Episodes: 52

Artificially Intelligent Marketing
Podcast Episodes
OpenAI's 'Code Red' and the AIO Best-Of Listicle Hack [not-audio_url] [/not-audio_url]

Duration: 51:48
The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility.This week, we analyse OpenAI's scramble to compete after Google's Gemi…
Model Wars, AI Ads, and Adobe's $2 Billion Bet on Search [not-audio_url] [/not-audio_url]

Duration: 1:18:09
Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise.This week saw an unprecedented flurry of…
AI Agents, $100 Billion Quarters, and Five Futures for Marketing [not-audio_url] [/not-audio_url]

Duration: 59:09
What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads.In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into s…
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push [not-audio_url] [/not-audio_url]

Duration: 1:00:23
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. T…
The Battle for AI Supremacy: OpenAI ChatGPT vs. Google Gemini [not-audio_url] [/not-audio_url]

Duration: 1:24:04
After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previe…