Navigating the PR Landscape: Insights from Janet Bartucci

Navigating the PR Landscape: Insights from Janet Bartucci

Author: art business journal August 28, 2023 Duration: 41:26

Join Grace Cho, CEO of Artrepreneur, in a conversation with brand storyteller and communications specialist, Janet Bartucci. With decades of experience working with major consumer brands across various sectors—from healthcare and pharmaceuticals to beauty and lifestyle—Janet delves into the intricacies of PR strategies, crisis management, and brand messaging. Known for her innovative approach to communications, she discusses her tenure at leading beauty and cosmetics company, The Estée Lauder Companies, where she managed global communications for over 25 brands and developed a groundbreaking industry website on cosmetic safety. The interview also highlights her role in iconic campaigns such as “Pork: The Other White Meat,” which redefined public perception of the product.

Janet’s expertise extends to issues and crisis management, reputation management, and social media strategy, among other areas. Her work has addressed challenges as diverse as FDA recalls, CEO transitions, and cyber breaches. Currently, an independent contractor based in NYC, Janet continues to consult with clients, emphasizing the need for fresh thinking and adaptability in today’s dynamic PR landscape. This interview is a must-read for anyone interested in the evolving world of public relations and brand communications.


Behind every thriving artist or designer, there's a story-often untold-about the practical decisions and personal turning points that shaped their career. The Artrepreneur Podcast, from the art business journal, brings those stories to the foreground. Instead of just celebrating finished work, this series digs into the real-world process of building a sustainable creative life. You'll hear directly from painters, sculptors, digital artists, and gallery founders as they recount the specific challenges and breakthroughs that defined their paths. Conversations move beyond theory to cover the tangible aspects of running an art practice, like pricing work, cultivating collectors, and balancing creative integrity with commercial demand. Each episode feels like a candid studio visit, offering a mix of hard-won wisdom and actionable strategy. For anyone who makes things and wonders how to make a living from it, this podcast provides a vital sense of community and a clearer roadmap. Tune in to find not just inspiration, but the concrete insights that can help you structure your own journey in the visual arts.
Author: Language: en-us Episodes: 49

Artrepreneur Podcast
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