A186 - What is your marketing plan?

A186 - What is your marketing plan?

Author: Jason Resnick November 12, 2018 Duration: 4:11
This is part 1 in a 5-part series called Stop The Cycle where you’ll get an actionable item to take away with you at the end of the show to help your sales and marketing so that you are on the way to stop having the feast and famine killing your business. When you are deep in project work, it’s so easy to let your marketing slide. We’ve done it, those client problems you’re solving mean money right now. It’s not today or tomorrow that will hurt when you are heads down on a project and not marketing your business. It’s next month or 3 months from now. If this is something you are finding difficult, you aren’t alone. Which is why Curtis McHale and myself have built a workshop called Stop The Cycle. During the workshop, Curtis and I pull back what we’ve done in our sales processes that have let us build 6 figure businesses without 60 hour work weeks. If you haven’t already done so, head to https://rezzz.com/stop-the-cycle/ to learn about the details of the workshop and all the resources for you and how you will stop the feast and famine from killing your freelance business.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

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Podcast Episodes
A253 - Finding Clients Lesson #9: Look at your pricing [not-audio_url] [/not-audio_url]

Duration: 6:56
This is the 9th lesson the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will introduce the phrase "You get what you're paid f…
A252 - Finding Clients Lesson #8: Brag about your clients [not-audio_url] [/not-audio_url]

Duration: 7:30
This is the 8th lesson in the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help leads relate to your existing clients. I…
A251 - Finding Clients Lesson #7: Your Up Level Skills [not-audio_url] [/not-audio_url]

Duration: 5:56
This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you work with clients you had in the past with things that…
A250 - Finding Clients Lesson #6: Get Yourself On A Podcast [not-audio_url] [/not-audio_url]

Duration: 6:47
I'm continuing here today with the sixth lesson in the "How to Find Clients" series. This is the no nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis…
A249 - Finding Clients Lesson #5: Buy a cup of coffee [not-audio_url] [/not-audio_url]

Duration: 5:27
I'm continuing here today with the fifth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis…
A248 - Finding Clients Lesson #4: The Sneak Peek [not-audio_url] [/not-audio_url]

Duration: 4:45
I'm continuing here today with the fourth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basi…
A247 - Finding Clients Lesson #3: The Client Sandwich [not-audio_url] [/not-audio_url]

Duration: 5:40
I'm continuing here today with the third lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis…
A246 - Finding Clients Lesson #2: Zero Line Item [not-audio_url] [/not-audio_url]

Duration: 5:31
I'm continuing here today with the second lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basi…
A245 - Finding Clients Lesson #1: Targeted Referrals [not-audio_url] [/not-audio_url]

Duration: 8:25
If you are like most service business owners I know, then referrals is where you get most of your work from. Yet you can't figure out how to make those more predictable. Today I'm going to share with you a process that I…
A244 - 11 Lessons on How to Find Clients [not-audio_url] [/not-audio_url]

Duration: 4:52
You are selling a service or product and want to have a system that continuously attracts clients and customers in a predictable way, right? Can I share with you 11 of my top lessons to do so? These aren't tips and strat…