Do certifications work for growing a freelance business?

Do certifications work for growing a freelance business?

Author: Jason Resnick April 12, 2018 Duration: 5:09
There are many certifications out there in the market that a freelancer can grab. It can help your business grow, both as social proof, but also in your lead generation and sales. If you are specializing your business, sometimes you focus in on a particular piece of software that helps your clients’ business. Sometimes you focus on a specific coding language. Sometimes you focus on a platform. If you are focusing on these things and know them in and out, having a certification in them gives you that badge of honor. It says that the company recognizes you as someone who can work in all the nooks and crannies of that thing. If it’s something you can justify and get that return go for it. If it’s something that is more of an ego thing, then maybe check yourself on it.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

Ask Rezzz
Podcast Episodes
How do you prevent, manage scope creep in your projects? [not-audio_url] [/not-audio_url]

Duration: 7:45
Scope creep worries even the most experienced freelancer. After a heard lesson early on in my career, I don’t look at scope creep as being something that’s a bad thing anymore. It’s more of an opportunity to be honest. N…
How do you handle two target markets for different services? [not-audio_url] [/not-audio_url]

Duration: 7:38
It is natural as a freelancer to want to look down the road of another path. Catering to 2 target markets is not easy, especially if they are vastly different. If you are building a product, course, writing a book, whate…
How do you get away from a client that is most of your work? [not-audio_url] [/not-audio_url]

Duration: 5:49
As a freelancer, there needs to be a balance between your business moving forward and your clients’ businesses. As a freelancer you should think like a business owner, not an employee. If your business is not moving forw…
Is automation necessary to grow a business? [not-audio_url] [/not-audio_url]

Duration: 6:36
Instead of thinking about automation as this big complex behemoth, think of it as something that connects 2 actions together that makes your life easier. So when I started freelancing, I would meet people for sales meeti…
What software tools do you use for business? What is best? [not-audio_url] [/not-audio_url]

Duration: 6:19
As a freelancer, you are always looking to optimize your tools and work with the best out there. But “What is the best” is such a subjective term. When looking for tools, it’s easy to get into the features and all the sh…
How to you manage your existing clients when you start specializing? [not-audio_url] [/not-audio_url]

Duration: 6:50
If you are involved in a project or client but at a point where you are starting to figure out your niche. Or maybe you are starting to specialize your freelance business even more to refine your services. It’s always to…
Is the income from freelancing reliable? [not-audio_url] [/not-audio_url]

Duration: 6:08
“Freelancing” itself is a business and reliability of income for any business depends on the health of that business and the processes of getting the income. If you build a business of your own, which freelancing is, you…
How to do research and land that first client? [not-audio_url] [/not-audio_url]

Duration: 10:03
Want to specialize your freelance business? This is the 5th episode in the series to niche down and I'll walk you through how to find and land that first client. There are 6 steps that you need to do in order to find and…
How do I find out if the niche has value? [not-audio_url] [/not-audio_url]

Duration: 7:45
In freelancing, the best way to research is to talk with people. You want to jump into some quick and easy questions. 1. How is everything going? 2. What made the decision for you to choose me over someone else? 3. Is th…
How to say “no” [not-audio_url] [/not-audio_url]

Duration: 4:14
The very first step in specializing your business is to say "no". Once you identified what it is that you don’t want to do, then don’t do it. It sounds simple, and it really is that simple. Remember you are a freelancer…