Do certifications work for growing a freelance business?

Do certifications work for growing a freelance business?

Author: Jason Resnick April 12, 2018 Duration: 5:09
There are many certifications out there in the market that a freelancer can grab. It can help your business grow, both as social proof, but also in your lead generation and sales. If you are specializing your business, sometimes you focus in on a particular piece of software that helps your clients’ business. Sometimes you focus on a specific coding language. Sometimes you focus on a platform. If you are focusing on these things and know them in and out, having a certification in them gives you that badge of honor. It says that the company recognizes you as someone who can work in all the nooks and crannies of that thing. If it’s something you can justify and get that return go for it. If it’s something that is more of an ego thing, then maybe check yourself on it.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

Ask Rezzz
Podcast Episodes
A223 - How to ditch hourly rates? [not-audio_url] [/not-audio_url]

Duration: 3:53
Jonathan Stark invited me onto his podcast where I unpacked being a platform specialist and how I built a productized service. I actually shared some of the fears I had along the way.
A222 - How to charge more as a freelancer? [not-audio_url] [/not-audio_url]

Duration: 6:36
In the last episode, you learned some things to delight and create the perception of value in your business. Today you will learn exactly what to deliver that validates that perception.
A221 - How to attract clients with big budget? [not-audio_url] [/not-audio_url]

Duration: 5:37
It’s not about how many clients you have, it’s the quality of the client. You want to attract clients who have bigger budgets so that you can raise your rates and get out from that hamster wheel. In this episode I share…
A220 - What do you do for a follow-up sequence for leads? [not-audio_url] [/not-audio_url]

Duration: 5:55
I’m going to give you the recipe I use to follow up with a lead that will allow you to stand head and shoulders above 80% of your competitors. If your lead is shopping around and has a short list of 5 vendors to go with…
A219 - How to improve your sales process as a freelancer? [not-audio_url] [/not-audio_url]

Duration: 6:44
Today I’m going to give you 3 very small, yet powerful tactics to improve your sales process as a freelancer. Quick, small, yet powerful tweaks you can make to your sales process that you can put into practice today.
A218 - What do you ask during a sales call? [not-audio_url] [/not-audio_url]

Duration: 6:48
Whether you are a developer, designer, or a drone photographer, you are going to learn the 4 absolute must ask questions to have during your sales process.
A217 - Is this going to get me clients fast? [not-audio_url] [/not-audio_url]

Duration: 10:16
Today I’m going to share with you 3 scenarios you may be in and what to do so that you can get clients faster. It's going to be some real talk today. You may have even heard this from me before.
A216 - How is business going? [not-audio_url] [/not-audio_url]

Duration: 6:19
How many times over the holidays or at a party do you hear this question? Today I want to share with you how I used to diminish myself and how I answer this very question today with confidence and joy.