How do you maintain client expectations around services you provide?

How do you maintain client expectations around services you provide?

Author: Jason Resnick March 19, 2018 Duration: 4:07
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Managing client expectations is one of the most important pieces of your freelance business. For one, most of the time you are working remotely and not seeing the person on an every day basis. So trust and reliability can wane very quickly. During the sales process, you as the professional are earning the trust of the client with your experience and knowledge around the services the prospective client is looking for. This is when that trust is being earned. During this time is when you should be talking about the aspects of your services that you will do. Equally as important though is outlining those aspects of your services that you will not do. I’ve seen people, and I too, have gotten into trouble where there wasn’t a clear definition of services. There isn’t anything wrong with explicitly telling a lead what you won’t do. Look, most won’t know that SEO and development of their website are 2 entirely different aspects of the live site. They just see it as work on the website.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

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