How to say “no”

How to say “no”

Author: Jason Resnick March 29, 2018 Duration: 4:14
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The very first step in specializing your business is to say "no". Once you identified what it is that you don’t want to do, then don’t do it. It sounds simple, and it really is that simple. Remember you are a freelancer and can do anything you want to shape your business. The very next lead you get that requires you to do anything in the right 2 quadrants that you defined in the last episode, "How to choose your niche", say “no”. It’s not about finding and launching yourself into a brand new business direction at once. It’s the incremental changes that you do in your business, the “testing” in your business, the small steps you take in your business to progress forward, that gets you to your destination.

Jason Resnick runs a web development and design business, and he’s heard all the questions that keep independent creators up at night. Twice a week, he opens up the inbox for Ask Rezzz, turning those real-world frustrations into practical, actionable advice. This isn't about abstract theory; it's a direct line to someone who's navigated the same tricky terrain. You'll hear Jason tackle the messy, everyday problems-like dealing with a perpetually late client, figuring out how to build a stable stream of recurring revenue, or shifting your practice to attract clients who truly value your work. The tone is straightforward and conversational, focusing on sustainable strategies over quick fixes. If you're building a creative business and find yourself feeling stuck or overwhelmed, this podcast offers a regular dose of clarity from someone who gets it. Each episode feels like a focused coaching session, designed to help you move past the hurdles and grow a business that respects your time and expertise.
Author: Language: English Episodes: 100

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Podcast Episodes
A103 - How do you price your services on your site? [not-audio_url] [/not-audio_url]

Duration: 6:36
As a freelancer, putting your pricing on your website is one of the biggest dilemmas you will have surrounding your website. This is a hard question to answer because I’m not sure of your client, and that is really what…
A102 - What do you use for your sales script? [not-audio_url] [/not-audio_url]

Duration: 7:21
I have worked hard on my freelance business, especially at sales. I learned a ton of different tactics and strategies, but to be honest, I needed to make sales for my business, my own. So if you are looking for a specifi…
A100 - What’s the best thing about being a freelancer? [not-audio_url] [/not-audio_url]

Duration: 7:57
I share with you the 3 best things about being a freelancer and they aren’t the cheesy cliche answers you may have heard before. Not that those things aren't true, but maybe you have similar values and realistic ideas of…
A98 - How did you scale your freelance business? [not-audio_url] [/not-audio_url]

Duration: 6:11
Scale is such a dangerous word these days. “Scale” in a business sense often refers to growing the business in a profitable way. When I hear scaling in the freelance world, it’s meant to grow the business, but often refe…
A96 - What is the very first step to work as a freelancer? [not-audio_url] [/not-audio_url]

Duration: 7:30
If you haven’t yet started freelancing or you are a seasoned freelancer, today’s show will be awesome for you. Your business is always changing and the steps in this show will put you on the path to success. There never…
A94 - How did you find/determine your niche? [not-audio_url] [/not-audio_url]

Duration: 8:06
Today I’m inviting you onto my couch and hear me felt, the thought process, and unpack how I specialize and niched down my business for the very first time.

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