Aug. 16, 2026 | Bonus Episode: Nissan spending big on incentives while the rest of the industry pulls back

Aug. 16, 2026 | Bonus Episode: Nissan spending big on incentives while the rest of the industry pulls back

Author: Automotive News August 16, 2026 Duration: 11:21
Nissan’s average incentive spend rose 14 percent in July to more than $4,000 per vehicle, while the industry average fell nearly 10 percent. Automotive News reporter Urvaksh Karkaria breaks down what’s driving the strategy: a push to move U.S.-built models, a heavy reliance on the Rogue ahead of its new-generation hybrid launch and a deliberate retreat from the rental fleet volumes that hurt the brand for years.

Hosted by Automotive News Executive Editor Jamie Butters and Kellen Walker, Automotive News Daily Drive is your direct line to the forces changing the world of cars and trucks. Each episode cuts through the noise with focused conversations, bringing you the context behind the headlines. You’ll hear from the reporters who broke the stories, alongside the industry experts, engineers, and insiders who are navigating this rapid transformation. The discussions zero in on everything from supply chain shifts and electric vehicle adoption to design innovations and the business strategies of major automakers. This isn't just a recap of the day's events; it's an analysis of the trends that are actively reshaping the automotive landscape. For professionals within the sector or anyone with a deep interest in its future, this daily podcast delivers essential intelligence and perspective. Tune in for a concise, authoritative take on the news that matters, grounded in the decades of reporting authority that only Automotive News provides.
Author: Language: English Episodes: 50

Automotive News Daily Drive
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