All Ears Podcast | Using digital media to connect with consumers

All Ears Podcast | Using digital media to connect with consumers

Author: Automotive News November 2, 2021 Duration: 15:04
Kevin Howard, executive director of digital strategy and growth marketing at Ally, discusses how dealers can use digital media to connect with consumers, how to get the most out of social media efforts and the importance of first- and second-party data in a cookieless world.

Dive deeper into the stories shaping the global auto industry with Automotive News Special Reports. This audio companion from the editors of Automotive News moves beyond the headlines, offering nuanced analysis and extended conversations that the weekly magazine and website can only hint at. Each episode focuses on a single, pressing topic-whether it's the seismic shift toward electric vehicles, the intricate dance of supply chain logistics, or the strategies behind the latest executive moves. You'll hear directly from the reporters on the ground, along with candid interviews with industry insiders, engineers, and analysts who are driving these changes. Think of this podcast as your backstage pass to the decisions and disruptions that define the business of making and selling cars. It’s for professionals who need context, not just the news, and for anyone fascinated by the complex machinery of this trillion-dollar sector. Tune in for these periodic, in-depth explorations that connect the dots on the forces transforming transportation.
Author: Language: English Episodes: 65

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