How Google's Local Service Ads Can Revolutionize Auto Repair Shops - BREAKING NEWS FROM AAPEX -

How Google's Local Service Ads Can Revolutionize Auto Repair Shops - BREAKING NEWS FROM AAPEX -

Author: Braxton Critcher November 7, 2024 Duration: 15:48

Switching Shop Management Systems isn't as hard as you think! Give Shop Controller a try HERE

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Braxton Critcher and Brian Walker discuss crucial updates from AAPEX in Las Vegas about Google’s new verification requirements for local business ads. Brian explains the intricacies of Local Service Ads (LSA) and how they differ from traditional pay-per-click ads, emphasizing the importance of being a verified business to access these ads. They delve into businesses' need to start the verification process before the November 21st deadline to avoid disrupting their ad services.

00:00 Local service ads dominate search results.

04:54 Misunderstandings occur over the shop's specialization focus.

08:50 Verification could take days, risking service interruption.

10:09 Adopt early to gain leads before the competition.

13:39 Calculate the cost of local service ads with Google.


Braxton Critcher hosts Automotive Repair News Today, a podcast that feels like a direct line to the shop floor and the latest industry developments. It sits at a unique crossroads, blending the hands-on passion of a leisure project with the sharp insights needed for automotive business. Each episode digs into current stories and shifts within the repair world, moving beyond just technical manuals to explore the real people and innovative practices moving the field forward. You’ll hear straightforward discussions about operational changes, emerging tools, and the positive stories that often go unreported. This isn't about dry announcements; it's a conversation for shop owners, technicians, and enthusiasts who care about the craft's future. As part of the Changing The Industry family, this podcast focuses on actionable news and constructive dialogue, offering a grounded perspective you can use whether you're under a hood or running a service desk. Tune in for a clear-eyed look at where auto repair is headed next.
Author: Language: English Episodes: 100

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