Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Author: Paula Williams April 4, 2026 Duration: 1:02:37
In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand style messaging: identifying proof assets, clarifying the customer as the hero, defining the problem, positioning the company as the guide, and building [...]

Paula Williams hosts Aviation Marketing Hangar Flying, a space where the unique challenges of selling and promoting in the aerospace world take center stage. This isn't about dry theory; it's a practical conversation rooted in the real experiences of those who navigate this specialized field. Each episode feels like pulling up a chair in a busy FBO lounge, where the talk revolves around what actually works-and what doesn't-when your customers are pilots, operators, and manufacturers. You'll hear straightforward advice and thoughtful commentary on connecting with a niche audience, all delivered with a sense of camaraderie that makes the complex aspects of the business a bit more approachable. Tune in for a blend of actionable strategy and genuine fun, a combination that reflects the passion driving the industry itself. Whether you're crafting a new campaign or looking for fresh perspectives, this podcast serves as a regular touchpoint for marketing and sales professionals who speak the language of aviation. Paula brings both expertise and a conversational tone to these discussions, making every topic relevant and engaging for anyone invested in the business of flight.
Author: Language: en-us Episodes: 20

Aviation Marketing Hangar Flying
Podcast Episodes
Resales, Recaptures & Referrals [not-audio_url] [/not-audio_url]

Duration: 53:37
In this session, I focused on one of the most profitable but least glamorous parts of marketing in aviation: resales, recaptures, referrals, and subscription-style thinking. In a small industry like ours, the first trans…
Fix Your Funnel Workshop [not-audio_url] [/not-audio_url]

Duration: 1:03:23
Why do so many aviation sales funnels stall after the first good conversation? In this Fix Your Funnel Workshop, Paula breaks down one of the most common problems in aviation marketing and sales: the “holding pattern” be…
Why Sales Feels Hard in Aviation — and Why It Shouldn’t [not-audio_url] [/not-audio_url]

Duration: 4:09
Sales pressure is a downstream symptom. This article explains what actually causes it — and how to fix it structurally. Most aviation companies assume that when sales struggle, something is wrong with sales. The salesper…
Your Aviation Pipeline Isn’t Broken. Your Structure Is. [not-audio_url] [/not-audio_url]

Duration: 4:00
Most aviation companies think they have a pipeline problem. Leads are inconsistent. Sales cycles feel unpredictable. Revenue spikes after a trade show… then goes quiet again. The usual conclusion is: we need more activit…
A Roomful of Aviation Experience, Once a Week [not-audio_url] [/not-audio_url]

Duration: 5:58
In aviation sales and marketing, time is always the constraint—and ironically, that’s exactly why most teams avoid the one thing that could help them move faster: talking things through. In this video, the ABCI team brea…
Book Club Discussion   The Wealthy Consultant by Taylor Welch [not-audio_url] [/not-audio_url]

Duration: 0:00
In this ABCI Book Club session, I sat down with my team, clients, and fellow consultants to talk about The Wealthy Consultant by Taylor Welch—and why it struck a nerve for so many of us. What started as a book discussion…
SEO for Aviation Marketing in 2026 [not-audio_url] [/not-audio_url]

Duration: 1:02:27
This is one of our most popular workshops for a reason. SEO and AI have officially collided, and at this point it’s honestly weird to talk about one without the other. People don’t search the way they used to: instead of…
Book Club Discussion – Flying Lessons and Other Stories [not-audio_url] [/not-audio_url]

Duration: 1:02:25
In this Aviation Sales & Marketing Book Club, we explore Flying Lessons & Other Stories — a middle-grade anthology with big lessons for marketers. While the stories are fiction, the storytelling techniques are powerful a…
Aviation Marketing AI Workshop [not-audio_url] [/not-audio_url]

Duration: 1:07:48
This workshop brought together the ABCI team, Michael Duke of DBT Aero, Debbie Murphy of JetBrokers, Ericka Essington of Air Nurses, and several other guests for a practical, no-nonsense look at how AI is actually being…