Book Club – Unconscious Branding by Douglas Van Praet

Book Club – Unconscious Branding by Douglas Van Praet

Author: Paula Williams September 26, 2025 Duration: 59:32
In this thought-provoking book club session, the team dives into Unconscious Branding by Douglas Van Praet—a marketing book that challenges the 100-year-old AIDA model (Attention, Interest, Desire, Action) and proposes a more modern, emotional, and behavior-driven seven-step process. From pattern interruption to shifting brand associations, the group explores how to apply these concepts to [...]

Paula Williams hosts Aviation Marketing Hangar Flying, a space where the unique challenges of selling and promoting in the aerospace world take center stage. This isn't about dry theory; it's a practical conversation rooted in the real experiences of those who navigate this specialized field. Each episode feels like pulling up a chair in a busy FBO lounge, where the talk revolves around what actually works-and what doesn't-when your customers are pilots, operators, and manufacturers. You'll hear straightforward advice and thoughtful commentary on connecting with a niche audience, all delivered with a sense of camaraderie that makes the complex aspects of the business a bit more approachable. Tune in for a blend of actionable strategy and genuine fun, a combination that reflects the passion driving the industry itself. Whether you're crafting a new campaign or looking for fresh perspectives, this podcast serves as a regular touchpoint for marketing and sales professionals who speak the language of aviation. Paula brings both expertise and a conversational tone to these discussions, making every topic relevant and engaging for anyone invested in the business of flight.
Author: Language: en-us Episodes: 44

Aviation Marketing Hangar Flying
Podcast Episodes
Where Is Your Marketing Workflow Losing Leads? [not-audio_url] [/not-audio_url]

Duration: 1:02:16
ABCI Executive Brief You may be generating the right leads, creating useful content, and building strong relationships—only to lose momentum when a prospect moves from one stage to the next. In this ABCI Executive Brief,…
The Attention Advantage: [not-audio_url] [/not-audio_url]

Duration: 34:24
Why Aviation Entrepreneurs Feel So Busy (and What to Do About It) every direction. In this episode, Paula Williams talks with former U.S. Air Force C-130 Loadmaster and entrepreneur James Walker about the difference betw…
Trade Show ROI – Live Workshop [not-audio_url] [/not-audio_url]

Duration: 58:28
Aviation trade shows can create far more value than booth traffic and a stack of business cards—but only when they are treated as part of a larger sales and marketing system. In this workshop, Paula Williams and the ABCI…
Easy Wins With Video [not-audio_url] [/not-audio_url]

Duration: 56:53
Learn how aviation companies can use simple, authentic video to build trust, explain complex ideas, support sales, improve SEO, and stand out from AI-generated content.
Aviation Marketing Workshop Replay – Social Media that Moves the Sale [not-audio_url] [/not-audio_url]

Duration: 58:32
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Is It Time to Panic? A Brief History of Aviation Marketing Trends [not-audio_url] [/not-audio_url]

Duration: 9:09
Is It Time to Panic? A Brief History of Aviation Marketing Trends Aviation has been through shocks before. Before 9/11, business aviation was often marketed around access: freedom, convenience, productivity, family trave…
Is It Time to Panic? A Brief History of Aviation Marketing Trends [not-audio_url] [/not-audio_url]

Duration: 9:09
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Book Club Discussion – Endless Customers by Marcus Sheridan [not-audio_url] [/not-audio_url]

Duration: 58:23
This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a c…