#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

#183 - The Best Ways to Use AI in UX Research with Laura Klein of NN/g

Author: User Interviews February 17, 2026 Duration: 48:09

Erin and Ben chat with Laura Klein, Principal Experience Specialist at Nielsen Norman Group, about the practical realities of AI in user research. Laura teaches a class on AI for researchers and brings a refreshingly balanced perspective to cut through the hype. She explains why those "five simple prompts that will change your life" are mostly nonsense and shares where AI actually works well versus where researchers need to proceed with extreme caution.

Laura also shares her green, yellow, and red light framework for AI adoption. She champions AI for tasks like transcription and meta-analysis of old research data, while warning against using it for synthesis and insights generation without serious human oversight. The conversation explores how AI can help teams move faster without sacrificing quality, the importance of collaborative analysis sessions, and why junior researchers need extra guidance when using these tools.

This episode offers practical guidance for any researcher trying to separate AI reality from the marketing promises flooding their inbox.

Highlights

  • 07:07 Green light, yellow light, red light framework
  • 11:59 Framework for deciding when to use AI
  • 21:06 Will AI change the researcher role
  • 31:23 Focus on what AI makes possible
  • 35:17 Skills for advocating against AI hype
  • 42:07 AI makes things that look like insights

Resources


Awkward Silences is a conversation about the human side of building things. Hosts Erin May and Carol Guest, both VPs at User Interviews, don't just talk about theory-they get into the messy, real-world practice of talking to users and making sense of what they say. Each episode pulls back the curtain on the craft of user research, featuring candid chats with the practitioners who do this work every day. You'll hear stories about navigating tricky interviews, the weight of interpreting qualitative data, and how genuine understanding directly shapes better products and smarter business decisions. This isn't a dry lecture; it's a geeky, relatable dive into the questions and quiet moments that define UX research. The Awkward Silences podcast lives in the intersection of technology and business, focusing on the people and processes that connect them. Listen for practical insights, empathetic strategies, and the occasional shared laugh about the inevitable fumbles that come with trying to understand anyone. It’s for anyone who believes that building effectively starts with listening well.
Author: Language: English Episodes: 100

Awkward Silences
Podcast Episodes
#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex [not-audio_url] [/not-audio_url]

Duration: 47:44
This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This episode gets into what…
#184 - Use Context For More Influence with Kristen DeLap of Econify [not-audio_url] [/not-audio_url]

Duration: 39:34
Ben talks with Kristen DeLap, fractional COO at Econify, to explore how UX'ers can build influence without formal authority. Kristen brings a unique perspective, having evolved from interior design to leading product tea…
#182 - The Future of Research (In a Moment of Change) [not-audio_url] [/not-audio_url]

Duration: 40:40
Ben sits down with Basel Fakhoury, CEO and Co-founder of User Interviews, and Baran Erkel, Chief Strategy Officer at UserTesting, for a conversation about the research industry's evolution. With AI reshaping customer beh…
#181 - Why We Need Design Now More Than Ever with Karl Randay of 383 [not-audio_url] [/not-audio_url]

Duration: 51:19
Ben Wiedmaier sits with Karl Randay, Experience Director at 383, to explore how designers can stay relevant in an increasingly automated world. Karl shares insights from working with major brands like Hilton and Jaguar o…
#179 - The Future of Research Operations with Kate Towsey LIVE [not-audio_url] [/not-audio_url]

Duration: 55:28
Erin May sits down with Kate Towsey, founder of Cha Cha Club and author of Research That Scales, for Research Ops Appreciation Week. Kate shares insights from producing an audio documentary series on the future of resear…