Challenging Data Sovereignty: Ft. Zac Wickstrom & Jarret Truett

Challenging Data Sovereignty: Ft. Zac Wickstrom & Jarret Truett

Author: China Shop Productions December 5, 2025 Duration: 57:53

The data broker industry generates $500 billion annually selling your information without permission. Valt is building the infrastructure to flip that model, giving users control of their data and the ability to monetize it themselves.

Founder Zac Wickstrom and CCO Jarrett Truett join us to explain why every previous attempt at building a data marketplace has failed, and how they're solving the fundamental chicken-and-egg problem. With an exclusive partnership with Sentinel's decentralized VPN, they're bringing in users now with a product people actually want, while building toward the ultimate goal: 10 million users earning $10+ monthly from their own data.

The technical breakthrough? EZI, a novel cryptographic protocol they invented that's 10,000x faster than standard zero-knowledge proofs. It enables data to be provably private yet still monetizable, solving the paradox that's plagued every data marketplace attempt.

Key Topics:

  • Why engineers have more access to your data than you do
  • The $500 billion data broker industry and why lawmakers want change
  • How Valt defeated the data marketplace chicken-and-egg problem
  • Exclusive Sentinel DVPN partnership as competitive moat
  • EZI cryptographic protocol: 300 seconds vs. 42 days for data syncing
  • Current traction: 20,000 MAU, revenue positive, 400% monthly growth
  • Product roadmap: Valt AI for "Googling your life"
  • Seed round details: $3M raise at $20M valuation targeting $1B at Series A
  • Why data sovereignty is the next major consumer movement


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Zac:

Zac Wickstrom is founder of Valt, building the world's first viable data marketplace. After dropping out of college and moving to San Francisco for App Academy, he worked at Power and Wayfair, where he realized engineers had far more access to user data than users themselves.

This insight led him to invent EZI, a cryptographic protocol 10,000x faster than standard zero-knowledge proofs, solving the fundamental challenge that's caused every data marketplace to fail. Backed by Gain Ventures with 20,000 monthly active users, Zac is building the platform that gives people control of their data while creating a new economy where individuals, not corporations, profit from personal information.

Learn More Here: https://valtdata.com

Connect with Zac on LinkedIn

Jarrett:

Jarrett Truett, CCO at Valt, brings over a decade of entrepreneurial experience from running his own business. Self-taught in five programming languages, he handles design, Web3 development, and strategic planning at Valt.

Jarrett's focus is making data sovereignty accessible, as in visualizing what companies actually know about users and how to monetize it. He's created over 50 mockups exploring how to show users their digital footprint through Valt's data command center. His work is building the user experience that will onboard millions to the concept of data sovereignty and turn privacy concerns into financial empowerment.

White Paper & Deck: https://valtdata.com/investors

Connect with Jarrett on LinkedIn



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Privacy & Opt-Out: https://redcircle.com/privacy

There's a common belief that trading is a solitary pursuit, but Band of Traders-Together We Trade operates on a different principle. This podcast, from China Shop Productions, argues that real success is built on a blend of sharp education and genuine community. Each episode feels like a candid conversation with experienced traders and analysts, offering no-nonsense insights into the markets without sugarcoating the realities of risk and reward. The tone is surprisingly accessible, often weaving in humor and relatable stories that make complex topics in investing and business feel less intimidating. You'll hear practical strategies, breakdowns of current news, and honest reflections on both wins and losses, all aimed at sharpening your skills regardless of your experience level. It’s this unique mix of business education, timely news analysis, and comedic relief that defines the show. More than just a podcast, it serves as the audio companion to a thriving, supportive community where motivation and camaraderie are just as important as chart patterns. Tune in to find your place in a band that believes we trade better together.
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