Down with Boring B2B: How to Stand Out in Cyber with Torq's CMO Don Jeter

Down with Boring B2B: How to Stand Out in Cyber with Torq's CMO Don Jeter

Author: BKBT Productions September 16, 2024 Duration: 38:53
Don Jeter, CMO of Torq joins the show this week to talk about his crusade against boring cyber marketing, and why that means his title is really Chief Menace Officer. In this episode: šŸ’”Brand leads to demand. Focus on narrative and differentiation first. 🄳 Balancing fun, irreverent branding with deep technical expertise. šŸ”­ Looking outside cyber for inspiration - internet culture, consumer brands, and more āš”ļøSpeed and authenticity matter. Be ready to capitalize on trends. For all you marketers trying to break through the noise - take notes. This is how it's done. ——— ā­ļø Submit your questions for our AMA episode! ā­ļø Send your questions toĀ bareknucklespod@gmail.comĀ with "AMA" in the subject line. No subject is off the table! Win prizes if we take on your question with our mystery guest host!

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
Using focused AI to help small farmers and reduce food insecurity [not-audio_url] [/not-audio_url]

Duration: 35:46
What if narrow #AI, rather than imagined AGI through scaling will be what changes the world? In some places, that's already happening. El Mahdi Aboulmanadel founded DeepLeaf [https://deepleaf.io/] after watching smallhol…
Deep Learning vs Intuition: AI models and venture capital investing [not-audio_url] [/not-audio_url]

Duration: 47:14
What if the best investment decision is one where no human is involved? Brant Meyer, partner at Trac VC [https://www.trac.vc/] joins the show this week to talk about the firm's approach, where algorithms — not partners i…
Best Of: What are we building? And the future of human flourishing... [not-audio_url] [/not-audio_url]

Duration: 38:10
We've spent the last several months talking to people who live at the intersection of technology and the humans on the receiving end of it. A data privacy attorney. A corpus linguist. A clinical psychologist. A performan…
Why cybersecurity is broken and time is the enemy [not-audio_url] [/not-audio_url]

Duration: 48:55
Why do your friends and parents still get breach notification letters from companies they've never heard of? John Watters aka "The Cowboy" joins the show this week for a hard look at information security. In the early 20…
What leaders get wrong about AI rollouts and employee adoption [not-audio_url] [/not-audio_url]

Duration: 40:33
What if your AI rollout isn't failing because of the technology, but because no one asked your employees how they feel about it? Dr. Marissa Alert is a clinical psychologist who works with organizations scaling AI. Her a…
The art and Science of grit, ambition, & betting on yourself [not-audio_url] [/not-audio_url]

Duration: 35:57
The voices telling you it won't work usually belong to people who never tried. Nobody gives you permission to take a chance. You just do it. Chris built a 50K MRR business without a formal education, a tech background, o…
Finding meaning and community in tech-fueled hustle culture [not-audio_url] [/not-audio_url]

Duration: 41:47
What happens when you get everything you thought you wanted and still feel empty? Tychon Carter won Big Brother Canada, gained fame and followers overnight, and felt completely lost. The success arrived before he was rea…